Preparatory work

You need to find out what people are looking for on your website. What are relevant terms to search for information or offers on a certain website? If a website sells e-books, people might not only type in word e-book, they might look for a specific e-book and use specific phrases. It makes a difference, if a website offers e-books for business purposes or entertainment. The people could type in either marketing e-book, business e-book, affiliate marketing e-book or star wars e-book, Harry Potter e-book.

If there are famous brand names on your website, you may use them to attract people. An e-book website could be an affiliate of Amazon and thus use brand as keyword.

Test keywords!

You will create a list of keywords and you will need to test how popular and useful they are. You may use these keywords on your website, within meta tags and in description and keyword list of your submissions to directories and search engines. The internet offers some useful and free tools to test them. Testing keywords is recommendable.

Some useful, free tools for testing keywords

Think of a podcast as a way to deliver audio content to a very large worldwide audience. The easiest analogy is to think of this technology as giving you power to create your own online radio program.

First, name is a little misleading. It comes from 'iPod' and "broadcasting". It doesn't mean you need an iPod to get involved. You can listen right on your computer.

Podcasting is made possible by RSS (a type of XML computer code). But have no fear! You don't need to know programming at all. RSS is simply a delivery system that allows people to subscribe and stay up to date any time you add a new podcast show.

Having an iPod or similar digital MP3 Audio player is not required. You can download audio files to your device and take audio shows with you. Or you can simply stream audio and listen to podcast show on your computer.

There is a lot of free podcast audio for you to listen to online. Do a search for "podcast" or "MP3" and you'll see what I mean.

What's out there? Music, interviews, seminars, educational shows, technology shows, news, sports...the list of topics is amazing. Some people say that podcasting it's going to replace radio and TV.

Not True. However, podcasting is changing face of online audio and traditional radio. Podcasters already number in thousands. The number of businesses and individuals making podcasts is growing at a rapid pace.

So where can you find these podcasts? Check out any of these sites:

www.podblaze.com www.podcastalley.com www.podcastbunker.com