How To Target Your Niche Online Markets

Written by Kalena Jordan

Does your web site target a particular market? Is it geographic or demographic? Male or female, young or old? Business or consumer?

Targeting your niche market via search engines can be a very efficient and effective way of pinpointing your visitors withrepparttar most potential to buy your products and services. With a little planning, you can determine exactly who visits your site and who doesn’t. How? Well, by using search terms throughout your site that are geared specifically towards your own niche markets. We’re going to show you how to do it right now.

Take a minute to write downrepparttar 125093 specific markets your products and services are aimed at. Now drill down even further. Do you service only one country, State or city? Are you mainly targeting men in their twenties? Parents? Low-income earners?

To give you an example, let’s take a fictional florist located in Miami, Florida who specializes in wedding bouquets. Their target markets would be something like this:

- women in their early to late twenties - people living in Miami and surrounding suburbs - brides-to-be living in Miami and surrounding suburbs - dating males - couples (especially around Valentine’s Day)

There are probably more potential markets than this, but let’s stop there. Ok, now that you have narrowed down your target market/s, try to get inside their heads. If you were a single parent/ frequent traveler/ retiree, what would YOU type in torepparttar 125094 search engines to findrepparttar 125095 goods and services offered on your own site?

Start writing down these search terms as they come to mind. Using our florist example again, relevant search terms could include:

- flowers - roses - bouquets - Valentine’s Day - wedding flowers - florists - gifts

Now start adding qualifying terms that will help define your market even more closely, ensuringrepparttar 125096 chosen terms are extremely relevant to your geographic region, or specific product / service offering. Unless our fictional Miami florist sends flowers outsiderepparttar 125097 State, they wouldn’t want to attract any web site visitors from outside Florida right? Perhaps not even outside Miami. Also, if somebody searchesrepparttar 125098 web looking for advice on growing roses, our florist wouldn’t want them visiting either, agreed? Adding qualifying terms reducesrepparttar 125099 likelihood of these visitors. For example, let’s addrepparttar 125100 following terms to our original list:

10 Deadly Marketing Mistakes that Can Kill Your Online Business

Written by Angela Wu

Small business owners sometimes lament overrepparttar fact that they don't have a million-dollar marketing budget. While we've all thought about how much easier things would be if we had unlimited funds, it's still possible to earn a decent profit withrepparttar 125092 right marketing plan. Thousands of home business owners can attest to their success at building a profitable business on a 'shoestring' budget.

However, making a few mistakes can just as easily lose you a nice chunk of cash. Are you making these common mistakes?

__1. Trying to market to as wide an audience as possible.

You can't be everything to everyone, no matter how hard you try.

Who did you originally create your product for? Assuming you did your research and know that there's a demand for your product, then you also know who your audience is. Focus your efforts on reaching these people and showing them how your product or service will benefit them. Don't worry about pleasing everyone else.

__2. Focusing too much on you or your company.

How many times have you seen a site that says something like, "We're an established, 100-year company listed onrepparttar 125093 NASDAQ with over 10 billion dollars in sales, powered by our cutting-edge, state-of-the-art blah-blah-blah technology..."

*Yawn*. So what? As a prospect, I don't care. I want to know how your product or service is going to benefit ME.

Focus on your customer. Allrepparttar 125094 details about you and your company should be background information, notrepparttar 125095 focus of your marketing efforts.

__3. Sticking with a marketing strategy that doesn't work.

Don't get caught up inrepparttar 125096 idea that 'things will get better' if you're not seeing results with your current marketing strategy. If you dorepparttar 125097 same things, you can expectrepparttar 125098 same results. If you've put in an honest effort and it's simply not giving yourepparttar 125099 results you're looking for, then it's time to try something else.

__4. Changing or discarding a strategy that works.

It's easy to feel 'bored' withrepparttar 125100 same old thing... but if you have a winning marketing strategy that consistently gives results, then why change it?

The desire for 'something new' isn't a good reason to discard a great strategy. Sure, you can keep experimenting and testing new methods to see if you can improve upon your results... but be aware that your profits may suffer. Be sure to keep backups of all your marketing materials; if your new strategy doesn't work, you can always go back torepparttar 125101 old one.

__5. Inconsistent or no follow-ups.

Although some people buy on impulse, many prefer to think things over first. There can be any number of reasons why a prospect doesn't buy right away: money's tight at repparttar 125102 time, they have other pressing concerns, they were distracted before they could purchase... whateverrepparttar 125103 reason, be sure to follow up with your prospects. You'll be much more likely to catch them at a time that they're ready to buy.

__6. Taking a passive, rather than pro-active role.

Sitting back and waiting for money to fall into your lap just isn't going to work -- no matter how 'automated' your business is, or how wonderful your product. Take an active role in marketing your business... and that includes asking for referrals. Let your customers know that you'll do what you can make them happy, and ask them to pass along your URL to others who may be interested.

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