How To Take Payments On Your Website

Written by Jeff Colburn


After my two-part article about selling things on your website, I had several people ask for more details on billing companies and shopping carts. So here goes.

If you were to Google for billing card companies, you'd find out that there are thousands of places out there. Most of these companies have set up a merchant account for their own companies, but addedrepparttar right to accept payments for other companies. So any person with a merchant account, who paysrepparttar 132347 extra fees to accept other company's payments, can sell their services online.

As with anything else, online or offline, be sure you know who you are doing business with. Be advised that I have only dealt with CCNow and PayPal. The other companies I talk about I have not used myself, but they are popular onrepparttar 132348 Internet. Still check them out well to be sure they offerrepparttar 132349 services you need.

Of course, you could always set up your own merchant account, but unless you are doing a lot of sales, I wouldn't suggest going this route. When you set up a merchant account you have to pay a set-up fee, annual fee and a fee per transaction. They will also charge a fee if you want a credit card machine. You have to sell a lot of items that are making you a lot of money, to make this profitable. A company may also require you to sign up with Verisign to ensure your site's security. If you live in an area with a Sam's Club, I would suggest checking them out. They haverepparttar 132350 lowest fees of any merchant account company that I have been able to find. Costco also has good prices.

When you are looking for a billing company, you need to check out several things. ·Do they take credit cards? ·Which credit cards do they take? ·Do they take checks? ·Will they accept payments from people in other countries? ·Do they charge a set-up fee? ·What do they charge per transaction? ·Do they charge a monthly or annual fee? ·Do they require that you sell a minimum amount each month? ·If you don't sellrepparttar 132351 minimum amount they require, what fee will they charge you?

Once you know what a billing company needs to do for you, check out these companies. ·CCBill http://www.ccbill.com - Among other things, they offer E-tickets. This lets members subscribe to your pay site by issuing usernames and passwords after subscribers pay their fee. ·CCNow.com http://www.ccnow.com - Easy to use, they do charge a fee of 9% onrepparttar 132352 transaction, but you can only sell products, not services. They also have a shopping cart you can use. ·DebitPayment.com http://www.debitpayments.com/pub/home.html - This company specializes in helping you with international purchases. ·Ibill.com http://www.ibill.com - They have some limitations on what you can charge a client. ·Itransact, Inc. http://www.itransact.com/ - They offer check processing for your site. If you have a merchant account, you can use it through them too. ·Instabill http://www.instabill.com - To use their service you have to pay a set-up fee and pay an annual fee. ·Merchant workz.com http://www.merchantworkz.com/ - They offer merchant accounts and credit card processing. ·PayPal.com http://www.PayPal.com - Very inexpensive and easy to use. ·StormPay https://www.stormpay.com/stormpay/index.php - They let people make payments via e-mail.

Besides a billing company you may also need to consider getting a shopping cart for your site. If you are selling only one item on your site, you won't need a shopping cart. But if you're like me, and selling several items, then you will want a shopping cart. Without a shopping cart, a person can only buy one item at a time. They would have to completerepparttar 132353 entire transaction for one item. Then go back to your site and start all over again forrepparttar 132354 next item. It makes it very difficult, which means that you will lose a lot of sales. With a shopping cart, people can select as many items as they want andrepparttar 132355 shopping cart will keep track of everything. Then when they're ready to pay for allrepparttar 132356 items, it's just one simple transaction. Keeping things as simple as possible forrepparttar 132357 client is one ofrepparttar 132358 keys to success onrepparttar 132359 Internet.

Building your website for visitors

Written by Karl Norris


There are numerous articles and sites that advise on how to improve websites for search engine optimisation. SEO is, of course, vital for increasingrepparttar number of visitors to a website. However, never forget that it is visitors that turn into customers and makerepparttar 132344 money. Remember to keep visitors in mind at all times when building and designing a site. With this in mind, here are some pointers…

Professionalism A site should look professional and has had some time and effort put into it rather than giverepparttar 132345 impression that it has been put together in someone’s bedroom in their spare time. This immediately gives visitors a good impression of your business andrepparttar 132346 confidence to make a purchase.

Images Use images relevant to your product. At www.primaryinsurance.co.uk we use travel images’, as travel insurance is our main product. Using images that contain people rather than graphics works in this industry but might not be right for all.

Colour Scheme Select a colour scheme that reflectsrepparttar 132347 product you sell. For example our pink, blue and yellow scheme, together withrepparttar 132348 images, is designed to remind customers of their holiday and think positively when purchasing travel insurance, which is essentially a commodity product. The white space and surround provides subtly and preventsrepparttar 132349 colours from being too overpowering.

Navigation Make surerepparttar 132350 site is easy to navigate and your main products are in a prominent position on your homepage. Secondary or complementary products can either be listed further downrepparttar 132351 page or on a separate page. This ensures visitors are drawn torepparttar 132352 products that you want them to buy.

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