How To Take Advantage Of Your Competition

Written by Rich Hamilton, Jr


by Rich Hamilton, Jr http://www.ElitesMarketing.com

When people market their business, they pay little attention to their competition. However, they can learn a lot from them. Your competition plays a large role in your business and in your marketing efforts, so don't ignore them.

There is an old saying, "Keep your friends close, keep your enemies closer". In this case, your enemy is your competition. You shouldn't look at your competition as an enemy, but, as a guide or a valuable tool.

Your competition can be an asset to your business. I want you to think about this for a minute, your competition is like having a one stop shopping center, they have it all. Let me give you an example, take a look at your fearsome indirect competition, they have it all. They may have targeted an area ofrepparttar market that you've missed, onrepparttar 124886 web that's not hard to do.

Who Are Their Link Partners

One day when I was analyzing my competition I immediatley noticed something about their link partners, a lot of them were different, but some wererepparttar 124887 same. Let me give you an example, if you were to take three of your competitors, you may only find a few of them withrepparttar 124888 same link partners, other than that, a large portion of your competition's link partners will be different.

Once you've found out who your competitor's link partners are, persuade them to link to you. By getting your competition's link partners to link to you, it will take some of your competition's traffic away and give it to you, bringing targeted traffic to your web site.

How do find your competition's link partners? A couple of ways, one is you can use software like Arelis. Arelis will retrieve allrepparttar 124889 web sites that are linked to your competitor in minutes, saving you a boatload of time. Another way to find your competitor's link partners is by using Marketleap's Link Popularity Tool, which is free to use.

How to market your online business on a budget

Written by Kathy Joyce


How to market your online business on a budget

Do you have a great online business but few customers,and a very limited budget to work with?

Just uploading your site ontorepparttar internet is not enough, even submitting torepparttar 124885 main search engines and directories takes time. Often it may take months for a website to get listed.

You don't have to spend a fortune on marketing your site,repparttar 124886 best methods are often very inexpensive or free.

1) Pay Per click search engines

Pay per click search engines work by bidding for keywords. This is an immediate way to get your site listed. They work by bidding for specific targetted keywords related to your site.

You pay only for hits to your site and bidding can start as low as $0.1 depending onrepparttar 124887 popularity ofrepparttar 124888 keyword. Only bid for words that are specific to your site. For example if you sell blue widgets then "widgets" is to vague. "blue widgets" will get visitors who specifically want to buy blue widgets!!

"Widgets would probably be more expensive as it has a more general audience but "Blue widgets" is more targeted to a particular audience and would most probably be cheaper.

http://www.overture.com Overture can get you listed onrepparttar 124889 majority ofrepparttar 124890 leading search engines and portals, including; AOL, Ask Jeeves, Freeserve, Lycos, MSN, Tiscali and many more. You set up an account with them and deposit an initial £60

http://www.go-click.com You can create an account from $10 and they have a minimum bid of $0.1

2) Submit ezine articles

Submitting ezine articles is free and often one ofrepparttar 124891 best ways of getting visitors to your site.

Write an article about a subject that relates to your site giving useful information, but don't use it as an advert for your site or it probably won't be accepted.

You can however advertise your website in a resource box atrepparttar 124892 end of your article.

Articles should be of a 65 character line length. textpad enables you to word wrap your document. For a free trial download go to http://www.textpad.com/download/index.html

Submit your articles with online article directories at http://www.ezine-writer.com/article-lists.html http://www.ezinewriter.com op10.html http://www.ideamarketers.com http://www.articlecity.com http://www.goarticles.com http://www.webmasterslibrary.com http://www.marcommwise.com http://www.mailbiz.com http://www.UltimateProfits.com http://www.vectorcentral.com http://www.freezineweb.com http://www.smarteremarketing.com

Make sure that your article is in keeping withrepparttar 124893 directory before submitting it. Some directories are specialised in their subject matter.

If your articles are of value with good content they will soon be circulated amongst many other websites providing you with links back to your site. Search engines love sites with lots of links so it will increase your website's popularity.

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