How To Syndicate Your Content

© 2004 Rick Rouse

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Do you have regularly updating content that you would like to make available to other websites? Perhaps a computer tip of day, a daily recipe, or even a daily cartoon?

Do you want to give your website more exposure, boost sales, enhance your search engine rankings, or grow your newsletter subscriber list?

A fast and easy way to accomplish all of these goals is by using content syndication. Content syndication is simple process of making a block of content (which usually changes on a regular basis) available for other webmasters to use on their websites.

Sound complicated? Well, it isn't!

There are several ways to syndicate your content, but easiest way by far is to use a simple IFRAME (Inline Frame). Here is HTML code for creating your own content syndication IFRAME:

Content courtesy of http://www.yoursite.com.

To display your content on his/her web page, all other webmaster has to do is copy and paste this code into his/her web page in place where he/she wants your content to be displayed.

Instructions:

1 - Replace http://www.yoursite.com/content.html with URL of page on your website that you wish to syndicate. Make sure this page contains only content itself along with any related HTML code such as bolding, colors, etc. Do not include headers, footers, navigation, etc.

If Internet Marketing were a college major, in Lesson 1 of “Internet Marketing 101” you would be taught to give away free ebooks:

* As a promotion for your main product * As a bonus to enhance your product offering * As an incentive to build your email subscriber list

Anyone who’s into Internet Marketing is familiar with this fundamental technique. Practically every ebook you read teaches this.

I boldly declare that I disagree with this strategy! I know this goes against many of teachings of top marketers, but I say – don’t give away free ebooks - and I’ll tell you why…

Reason 1 Giving away ebooks written by someone else is like owning a candy store and offering everyone who comes into your store a free sample of candy from store across street. You essentially are promoting your competitor’s business for free.

Reason 2 If you’ve written a free promotional ebook, what incentive are you giving other marketers and publishers to promote it? Going back to reason 1, is it really in their best interest to distribute your product? You may not realize it, but you are losing money from what’s known as opportunity costs.