There are three tips listed below on how to make your site stand out and draw people in to see what you're offering, but before reading and applying them, you might find it useful to ask yourself this question: What would make a fellow surfer visit my site even if incentive of getting a visitor back to their page didn't exist?

This last point is pivotal to successful hit exchange promotion. The "What's In It For Me?" (WIIFM) factor has already been satisfied to a large extent, by fact that people that visit your page will be getting a guaranteed hit back to theirs. You need to work hard to fuel their desire, interest and curiosity even more!

So whilst using tips listed in this article, try and shape your hit exchange promotion with this in mind. It will help you to come up with biggest benefits that people will gain from visiting your site AND reading your offer.

1) Be unusual

Create interest by writing curious, unusual headlines with pizzaz! Wake people up. Surfers are often in a trance like state and in a flow that you need to wake them out of.

In an article called "The Hypnotic Power Of Confusion", by Dr.Joe Vitale, he speaks about power of confusion to get hold of people's attention, and more importantly to then embed within their minds, suggestions as to what you'd like them to do next. 123456789012345678901234567890123456789012345678901234567890 It's a hypnotic technique that helps to make mind more susceptible to commands and suggestions. If your interested in finding out more about this, you'll find a treasure trove of information at http://self-hypnosis.co.uk

I've tried it out and it seems to be working! "Are You Eating A Banana Or Surfing For Credits?" Huh? "Download Your Fre*e Report On How To Get The Most Out Of Your Hit Exchange Promotion!". Does it work on you? Would you be more likely to pay attention to this page and maybe even download report if you saw this headline whilst surfing? Or would you, very quickly, click away from it?!

COLOR Colors affect eye differently. Using bright colors can attract user’s eye, which contributes to higher response rates. The key thing when choosing colors is that you need to choose carefully. If you spend a considerable amount of time on Internet, you can see that yellow, green and blues are most common colors that are used for banner ads since they are pleasing to eye and content is easy to read within those colors. Colors that are in hues of red, black, gray and purple are too dark, and it makes it harder to read information in it. Do your research and find which colors you would like to reflect your website and make sure that it will be enticing for end user to click on as well.

CONCISE Give a benefit for clicking on your banner. Keep message short and to point. The approach of keeping it concise on banner ad is similar to one you would use for a highway billboard. Keep it simple and not so wordy. Stick to one message and get it across in animation or content. For example, "Do you want more traffic?" or "Need help with taxes?" It can be in form of a question, or a statement. Once they click on your banner ad, they will find answer right on your website. Make sure that ad will take visitor directly to that page within your site.