Content

For purpose of this article, content is defined as pages of text on your site. Content is often broken down into two categories, primary pages and information pages. Primary pages are core of a site, to wit, home, FAQ, site map, about us, contact us and service or product pages. Information pages are additional pages that support primary pages, explain your service or product and answer questions. Primary pages convert visitors while information pages generate traffic.

Primary Pages

Preparing content for your primary pages must be done carefully. You should have a list of keywords you want to highlight for each page. Using these keywords, content should be written clearly and concisely. Do not sacrifice flow of your text in an effort to maximize placement of keywords. While this common mistake can lead to quicker search engine rankings, it can damage your conversion rates and give visitors wrong impression of your business. Traffic is useless if it can’t be converted to money. Focus on converting visitor into a customer.

Information Pages

Information pages serve a number of functions. First, they explain and support your primary pages. Second, they build credibility by providing evidence of your extensive knowledge and expertise. Unlike primary pages, information pages can be written with more of an eye to keyword manipulation.

Information pages also form a critical platform for promoting your site. The pages should be written in such a way as to be easily converted into articles. The articles should be submitted to directories for publication with a byline including a link to your site. As articles are published, byline will dramatically increase link count of your site. The higher number of links to your site, higher you move in rankings.

Information Page Topics

Ignorance and lack of knowledge has a lot to do with PayPal's growth. Many merchants are not aware of potential problems they can encounter depending solely on PayPal for their online payment processing. That is, until they encounter potential customers that won't use PayPal to purchase their products or services. Or worse, they have their PayPal merchant account suspended and funds frozen without notice, effectively shutting down their business.

If you really want to get some idea as to depth of PayPal's unpopularity, you need only to do a search on Google. Type in "PayPal Complaints" and click enter and see what happens. Over 335,000 results and still counting. No other online merchant processor comes close to having this many dissatisfied customers.

'Phishing' is another reason many customers and potential customers are steering clear of PayPal. Not that PayPal is doing 'Phishing', but they are certainly not making a big enough effort to stop it. And why should they? They are not 'Phishing' and they are not losing money. Only customer is. Virtually 100% of online 'Phishing' associated with merchant accounts is done using PayPal name. And even seasoned web users are being scammed by this technique.

Customers can eliminate most, if not all, of 'Phishing' associated with online purchasing by simply using a different service. It is that simple! And there are plenty of good alternatives to PayPal out there that are hungry for your business. None are as big as PayPal and few have been around as long as PayPal. But they are reputable and offer a wide variety of services. And you most likely will never receive any 'Phishing' messages using their names.

So make change now, before it is too late. Our advice is to avoid PayPal if at all possible. And we also would advise you to offer two different online payment options, with at least one providing you with ability to accept payments by check.

Following, you will find most complete listing relating to online payment options. Brief outlines are meant only to give you an idea of what they have to offer. We would suggest taking time to visit each site. Your customers will thank you. And you will most likely eliminate a lot of headaches in process.

2CheckOut 2CheckOut has been offering its services since 1999. 2CheckOut charges $49.00 to open an account with transaction fees of 5.5% plus 45 cents. It does not charge an application fee nor does it impose any monthly or statement fees. http://www.2CheckOut.com

BidPay BidPay has been in business since 1999 and offers services intended for those that buy and sell at online auctions. Sellers receive payments directly to their bank or via Western Union® branded money orders. http://www.BidPay.com

BitPass No set-up or maintenance fees for self-installed product. Fees for BitPass Professional range from 15% for items priced $0.01-$5.00 up to 5% + $0.50 for items priced $5.00 and higher. BitPass provides a platform for digital content commerce that bundles authentication, payment, and access control. BitPass enables a la carte and subscription-based purchases at any price point, starting at just one cent. Digital content can be Downloads - Music files, stock photography, games, software, movies, mobile content, crafts; Website Access - Premium website content, Interactive games, subscription sites, online comics, blogs, interactive panoramic photography; Streaming Media - internet radio, concerts, webisodes, movies; and Services - premium database searches, web hosting services, webinars, premium customer support, interactive learning and testing. https://www.bitpass.com

CCNow CCNow is perfect low cost solution to selling your products online. With CCNow, you'll avoid up-front expense and time required to set up e-commerce software, merchant accounts, customer service and more. CCNow is a shopping cart system that will allow you to take all major credit cards without need of a merchant account. http://www.CCNow.com

ClickBank If you have a unique product or service to sell, and it is deliverable over Internet itself (via web pages, files, or email) then ClickBank is for you. They have 100,000 affiliates ready to promote your product. There is a one-time set-up fee of $50.00. Transactions are $1.00 plus 7.5%. http://www.ClickBank.com

DigiBuy Using DigiBuy's ecommerce service, you can quickly and inexpensively build a secure shopping cart to merchandise your products, take orders online, process payments, and distribute digital products over Internet. Transaction fee is 13.9% with a $3.00 minimum. http://www.DigiBuy.com

Ibill In business since 2002, Ibill is perfect for merchants that sell services and subscriptions. Merchants can accept payments online by credit card, check, and phone. Has numerous fee schedules but most common is for businesses that sell up to $9,999.00 in a billing cycle. That charge is 15.19%. http://www.ibill.com

Ikobo This is a money transfer service that has been providing services since 2001. No application fee or set-up fees and transaction fees range from $1.99 - $2.99 plus 29 cents. Payments that are received are deposited to your Ikobo Visa Debit Card or your bank account. http://www.IKobo.com

Moneybookers Ltd. Moneybookers enables any business or consumer with an email address to securely and cost-effectively send and receive payments online – in real-time! Moneybookers delivers a product ideally suited for small businesses, online merchants, individuals and others currently underserved by traditional payment mechanisms. Does not charge for set-up or applying and has no monthly fee. Transaction fees range from 2% - 8%, depending on how payments are made. http://moneybookers.com