How To Start An Internet Business – Content, Content, Conten

Written by Halstatt Pires

If you get nothing else from this series of articles, focus onrepparttar fact that content is king when it comes to search engine rankings. You simply can’t go wrong with content.


Forrepparttar 144042 purpose of this article, content is defined as pages of text on your site. Content is often broken down into two categories, primary pages and information pages. Primary pages arerepparttar 144043 core of a site, to wit,repparttar 144044 home, FAQ, site map, about us, contact us and service or product pages. Information pages are additional pages that supportrepparttar 144045 primary pages, explain your service or product and answer questions. Primary pages convert visitors while information pages generate traffic.

Primary Pages

Preparing content for your primary pages must be done carefully. You should have a list of keywords you want to highlight for each page. Using these keywords, content should be written clearly and concisely. Do not sacrificerepparttar 144046 flow of your text in an effort to maximizerepparttar 144047 placement of keywords. While this common mistake can lead to quicker search engine rankings, it can damage your conversion rates and give visitorsrepparttar 144048 wrong impression of your business. Traffic is useless if it can’t be converted to money. Focus on convertingrepparttar 144049 visitor into a customer.

Information Pages

Information pages serve a number of functions. First, they explain and support your primary pages. Second, they build credibility by providing evidence of your extensive knowledge and expertise. Unlike primary pages, information pages can be written with more of an eye to keyword manipulation.

Information pages also form a critical platform for promoting your site. The pages should be written in such a way as to be easily converted into articles. The articles should be submitted to directories for publication with a byline including a link to your site. Asrepparttar 144050 articles are published,repparttar 144051 byline will dramatically increaserepparttar 144052 link count of your site. The higherrepparttar 144053 number of links to your site,repparttar 144054 higher you move inrepparttar 144055 rankings.

Information Page Topics

If information pages are so important, how do you come up with topics? There are three methods.

PayPal Dedication Can Leave Your Business Exposed!

Written by Drew Michael

To many web users, PayPal is notrepparttar kind of pal they had envisioned when starting their online business. Long on track history but overwhelmingly unpopular among merchants and buyers one is left to wonder why PayPal has continued to grow.

Ignorance and lack of knowledge has a lot to do with PayPal's growth. Many merchants are not aware ofrepparttar 144041 potential problems they can encounter depending solely on PayPal for their online payment processing. That is, until they encounter potential customers that won't use PayPal to purchase their products or services. Or worse, they have their PayPal merchant account suspended and funds frozen without notice, effectively shutting down their business.

If you really want to get some idea as torepparttar 144042 depth of PayPal's unpopularity, you need only to do a search on Google. Type in "PayPal Complaints" and click enter and see what happens. Over 335,000 results and still counting. No other online merchant processor comes close to having this many dissatisfied customers.

'Phishing' is another reason many customers and potential customers are steering clear of PayPal. Not that PayPal is doingrepparttar 144043 'Phishing', but they are certainly not making a big enough effort to stop it. And why should they? They are not 'Phishing' and they are not losing money. Onlyrepparttar 144044 customer is. Virtually 100% of online 'Phishing' associated with merchant accounts is done usingrepparttar 144045 PayPal name. And even seasoned web users are being scammed by this technique.

Customers can eliminate most, if not all, ofrepparttar 144046 'Phishing' associated with online purchasing by simply using a different service. It is that simple! And there are plenty of good alternatives to PayPal out there that are hungry for your business. None are as big as PayPal and few have been around as long as PayPal. But they are reputable and offer a wide variety of services. And you most likely will never receive any 'Phishing' messages using their names.

So makerepparttar 144047 change now, before it is too late. Our advice is to avoid PayPal if at all possible. And we also would advise you to offer two different online payment options, with at least one providing you withrepparttar 144048 ability to accept payments by check.

Following, you will findrepparttar 144049 most complete listing relating to online payment options. Brief outlines are meant only to give you an idea of what they have to offer. We would suggest takingrepparttar 144050 time to visit each site. Your customers will thank you. And you will most likely eliminate a lot of headaches inrepparttar 144051 process.

2CheckOut 2CheckOut has been offering its services since 1999. 2CheckOut charges $49.00 to open an account with transaction fees of 5.5% plus 45 cents. It does not charge an application fee nor does it impose any monthly or statement fees.

BidPay BidPay has been in business since 1999 and offers services intended for those that buy and sell at online auctions. Sellers receive payments directly to their bank or via Western Union® branded money orders.

BitPass No set-up or maintenance fees for self-installed product. Fees for BitPass Professional range from 15% for items priced $0.01-$5.00 up to 5% + $0.50 for items priced $5.00 and higher. BitPass provides a platform for digital content commerce that bundles authentication, payment, and access control. BitPass enables a la carte and subscription-based purchases at any price point, starting at just one cent. Digital content can be Downloads - Music files, stock photography, games, software, movies, mobile content, crafts; Website Access - Premium website content, Interactive games, subscription sites, online comics, blogs, interactive panoramic photography; Streaming Media - internet radio, concerts, webisodes, movies; and Services - premium database searches, web hosting services, webinars, premium customer support, interactive learning and testing.

CCNow CCNow isrepparttar 144052 perfect low cost solution to selling your products online. With CCNow, you'll avoidrepparttar 144053 up-front expense and time required to set up e-commerce software, merchant accounts, customer service and more. CCNow is a shopping cart system that will allow you to take all major credit cards withoutrepparttar 144054 need of a merchant account.

ClickBank If you have a unique product or service to sell, and it is deliverable overrepparttar 144055 Internet itself (via web pages, files, or email) then ClickBank is for you. They have 100,000 affiliates ready to promote your product. There is a one-time set-up fee of $50.00. Transactions are $1.00 plus 7.5%.

DigiBuy Using DigiBuy's ecommerce service, you can quickly and inexpensively build a secure shopping cart to merchandise your products, take orders online, process payments, and distribute digital products overrepparttar 144056 Internet. Transaction fee is 13.9% with a $3.00 minimum.

Ibill In business since 2002, Ibill is perfect for merchants that sell services and subscriptions. Merchants can accept payments online by credit card, check, and phone. Has numerous fee schedules butrepparttar 144057 most common is for businesses that sell up to $9,999.00 in a billing cycle. That charge is 15.19%.

Ikobo This is a money transfer service that has been providing services since 2001. No application fee or set-up fees and transaction fees range from $1.99 - $2.99 plus 29 cents. Payments that are received are deposited to your Ikobo Visa Debit Card or your bank account.

Moneybookers Ltd. Moneybookers enables any business or consumer with an email address to securely and cost-effectively send and receive payments online – in real-time! Moneybookers delivers a product ideally suited for small businesses, online merchants, individuals and others currently underserved by traditional payment mechanisms. Does not charge for set-up or applying and has no monthly fee. Transaction fees range from 2% - 8%, depending on how payments are made.

MonPay Monpay has been doing business since 2003. With it, you can sell products and services on web sites, auctions, and even by email. It does not charge for set-up or applying and has no monthly or hidden fees. Transaction fees for checks or credit cards are 2.95% plus 55 cents.

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