by Rich Hamilton, Jr http://www.ElitesMarketing.comWhen people market their business, they pay little attention to their competition. However, they can learn a lot from them. Your competition plays a large role in your business and in your marketing efforts, so don't ignore them.
There is an old saying, "Keep your friends close, keep your enemies closer". In this case, your enemy is your competition. You shouldn't look at your competition as an enemy, but, as a guide or a valuable tool.
Your competition can be an asset to your business. I want you to think about this for a minute, your competition is like having a one stop shopping center, they have it all. Let me give you an example, take a look at your fearsome indirect competition, they have it all. They may have targeted an area of market that you've missed, on web that's not hard to do.
Who Are Their Link Partners
One day when I was analyzing my competition I immediatley noticed something about their link partners, a lot of them were different, but some were same. Let me give you an example, if you were to take three of your competitors, you may only find a few of them with same link partners, other than that, a large portion of your competition's link partners will be different.
Once you've found out who your competitor's link partners are, persuade them to link to you. By getting your competition's link partners to link to you, it will take some of your competition's traffic away and give it to you, bringing targeted traffic to your web site.
How do find your competition's link partners? A couple of ways, one is you can use software like Arelis. Arelis will retrieve all web sites that are linked to your competitor in minutes, saving you a boatload of time. Another way to find your competitor's link partners is by using Marketleap's Link Popularity Tool, which is free to use.