Wealthy and ambitious people of world often have attributed some "indescribable secret" as key to their success. People who desire to attain success in their own lives have spent, and will continue to spend, millions of dollars to cultivate these "secret" success traits within themselves.
Particularly since early seventies, there has been a growing demand by public to attend classes, workshops, and self-improvement seminars that will enable them to align their thinking as well as their actions, with those of people who have already achieved success.
For example, think about all of “gurus” who are raking in millions of dollars promoting wealth building seminars on such topics as government auctions, real estate and stock/commodity market investment. There are too many to list here but I am sure that you have heard of some of “big names” in this area. They capitalize on fact that many people want to duplicate their success.
The popularity of such best-selling how-to books as WINNING IS BELIEVING...THINK AND GROW RICH...HOW TO DEVELOP A WINNING PERSONALITY...OVERCOMING SHYNESS... IMAGINEERING... NEW LIFE OPTIONS... WINNING BY NEGOTIATION... SUCCESSFUL VISUAL-VERBAL COMMUNICATIONS... CONVERSATIONALLY SPEAKING... and countless others is also a testament to "need" for self-improvement seminars.
Dale Carnegie--the author of book, How To Win Friends and Influence People--was certainly one of first, if not "the first" self-improvement seminar market/teacher. Back in Great Depression of thirties, he recognized this need in people to improve themselves--he worked out a deal with local management of his hometown YMCA-- got word around that he was holding classes on self-improvement--and rest is one of truly classic unemployed-to-multi-million-dollar success stories of our time.
Even with all of self-improvement materials available, market potential has only barely been scratched, affording a real ground-floor opportunity for those with drive and determination to take action.
Successful seminars are generally based upon concept of giving one power to believe in oneself. The speakers usually speaks from insights and expertise gained from their own life experiences. Self-improvements seminars give attendees tools--and motivation--to succeed. Thus, a well-organized and well presented seminar that helps people up ladder of success can't help but succeed because we are a success oriented society--it's an easy sell with an income potential limited only by your ability to express yourself.