You check your sales letter and see that you have followed checklist to a "T." You have:

1. An attention grabbing headline

2. You have an extensive list of bullets highlighting all incredible benefits your service/product offers.

3. You have included a few FANTASTIC bonuses just to sweeten deal and make sure that your customers are getting more in "use" value then they are giving in "money" value.

4. You have EVEN created best guarantee every seen of face of earth that gives your customer "nothing to lose."

ALL things that components are there for a successful sales letter...and yet...

You still are not making sales...what gives???

I can probably tell you "what gives." Your customer doesn't believe you and if they don't believe you they won't buy.

Think about doing business online. There is never any chance for these customers to meet you. They have never seen or even touched your product. They don't know how long you have been in business. They can't really tell how credible your are, let alone if you are for real.

This is a challenge, no doubt, however, there are some things that you can do to help make yourself more believable. With believing comes trust and trust leads to profits. So let's look at a few things that you can work into your web site's homepage to hit home this issue of believing you.

Suggestion #1: Tell me your story...

Help me build a relationship with you by telling me who you are and what prompted you to offer this particular product/service.

What is your story...

If you are into health products then tell me why you take these particular products. What were your symptoms or conditions that lead you to taking these products and then share with me results you have gotten as a result.

If you are a car mechanic, then tell me why you decided to go out on your own. What did you see that you perhaps didn't like in car mechanics out there and your story in setting to change it.

If you are a offering a service like accounting, marketing, legal, why did you spend years it took to obtain your degree. What was it that drove you to this particular discipline and then tell me why you are targeting my kind of business. What did you find that was missing and what do you offer that fills that gap.

It boils down to relationships here and again fact that people do business with people they; know, like and trust. If you let them get to know you, they hear a little bit about you they start to see that "hey he/she is just like me!" from there they tend to let their guard down and trust starts to build.

Suggestion #2: Don't talk to me in generalities...give me specifics...

When you tell me what your product/service does for me, or why I need it in my life...then be specific.

Actually more lists you have better off you are. BUT key isn't just having several general lists, you want to have as many targeted lists as you can.

What do I mean by that??

Well, ummm for all you health and nutritional product people out there your targeted lists could be based around each of specific products you offer. Those in themselves make up a "list."

If you are selling information products, then theme or topic of each of your books/courses can make a sub or targeted list.

Don't look at your products/services as a group, break them down (if you can) and think of them in terms of a targeted group of people (or list). For each group you will send out initial information request and then your follow up will involve specific information catering to that group.

That follow up is pretty straightforward. I mean if you have a product that is based to help migraine suffers then you wouldn't later send a mailing to that list about a new product that deals with asthma...they don't relate or tie in. You keep sending that list information relating to suffering from migraines.

There is one other list that you could be building and that is one that involves a one-time request for information. For example; if you decided to create a list of 50 eZines Directories, a person hits your autoresponder once to get that list. Or how about second part of your two-part article - again a person that hits your autoresponder is after that one-time request.

How on earth do you follow up with these people, when they didn't subscribe to receive regular mailings?

That is what we are going to go over today. A 3-step follow up system which will turn these one-time requests into yet another viable list for you ;o)

So, let's get at it ;o)

Step 1 - First or Initial Contact

This is information that you are firing out after they have hit your autoresponder.

You have two ways you can go here. You can either: let person that you are going to send them future information that is RELATED to information they have requested here. Or, you don't say a thing at all.

Best course of action is to tell them upfront...be totally open and honest from get go. Remember people do business with people they know, like and trust and if you aren't trusting...you've lost them.

Having said that, you still need to give them a chance to opt-out of receiving more information...here is a sample to give you something to look at and use.

SAMPLE... Hi ~~NAME~~ (remember personalize)

Just wanted to send you out information you requested about 55 no cost marketing resources. I have listed them all below and I hope you find them useful.

In a few days I'll be sending you over a special article that I wrote "The Key to No Cost Marketing." Look for that to come in about three days.

I've spent a lot of time researching marketing tactics and looking for good solid resources that work. I'll be glad to share this information with you, if you want me to.

If you don't want to receive these additional strategies and resources then you can click REMOVE ME link below.

If you have any questions, please feel free to email me.

Look forward to sharing this information with you, take care and good luck with your eBusiness.

Sincerely, Denise Ryder

So what we have here is your prospect receiving initial information that they requested AND we have let them know that there is more to come and if they don't want to receive it then, they can of course, opt out.