The most important asset a eBusiness owner has is... A LIST
Actually more lists you have better off you are. BUT key isn't just having several general lists, you want to have as many targeted lists as you can.
What do I mean by that??
Well, ummm for all you health and nutritional product people out there your targeted lists could be based around each of specific products you offer. Those in themselves make up a "list."
If you are selling information products, then theme or topic of each of your books/courses can make a sub or targeted list.
Don't look at your products/services as a group, break them down (if you can) and think of them in terms of a targeted group of people (or list). For each group you will send out initial information request and then your follow up will involve specific information catering to that group.
That follow up is pretty straightforward. I mean if you have a product that is based to help migraine suffers then you wouldn't later send a mailing to that list about a new product that deals with asthma...they don't relate or tie in. You keep sending that list information relating to suffering from migraines.
There is one other list that you could be building and that is one that involves a one-time request for information. For example; if you decided to create a list of 50 eZines Directories, a person hits your autoresponder once to get that list. Or how about second part of your two-part article - again a person that hits your autoresponder is after that one-time request.
How on earth do you follow up with these people, when they didn't subscribe to receive regular mailings?
That is what we are going to go over today. A 3-step follow up system which will turn these one-time requests into yet another viable list for you ;o)
So, let's get at it ;o)
Step 1 - First or Initial Contact
This is information that you are firing out after they have hit your autoresponder.
You have two ways you can go here. You can either: let person that you are going to send them future information that is RELATED to information they have requested here. Or, you don't say a thing at all.
Best course of action is to tell them upfront...be totally open and honest from get go. Remember people do business with people they know, like and trust and if you aren't trusting...you've lost them.
Having said that, you still need to give them a chance to opt-out of receiving more information...here is a sample to give you something to look at and use.
SAMPLE... Hi ~~NAME~~ (remember personalize)
Just wanted to send you out information you requested about 55 no cost marketing resources. I have listed them all below and I hope you find them useful.
In a few days I'll be sending you over a special article that I wrote "The Key to No Cost Marketing." Look for that to come in about three days.
I've spent a lot of time researching marketing tactics and looking for good solid resources that work. I'll be glad to share this information with you, if you want me to.
If you don't want to receive these additional strategies and resources then you can click REMOVE ME link below.
If you have any questions, please feel free to email me.
Look forward to sharing this information with you, take care and good luck with your eBusiness.
Sincerely, Denise Ryder
So what we have here is your prospect receiving initial information that they requested AND we have let them know that there is more to come and if they don't want to receive it then, they can of course, opt out.
Most will stay because you have given them a good reason to (remember it's WHAT'S IN IT FOR ME), a preview of what's to come.