Have you ever been at an order page, ready to enter your order information and...You were suddenly interrupted and never did end up ordering?
You hesitated ordering because you would have to stop and go find your credit card?
You put off
purchase because you had too much time to think "I really can't afford it right now, I'll wait?
You procrastinated thinking I can order it later and never did?
Like you, I've done all these things at least once. Your selling shouldn't stop at your ad copy, it should continue to your order page. Nothing is for sure until they click
little "buy now" button.
Here are seven ways to accomplish this:
1. You could offer extra bonus products on your order page. This will enhance your product's overall perceived value.
2. You could summarize your total offer on your order page. Repeat all
major benefits, features and bonuses they will receive.