How To Sell Snow To An Eskimo

Written by David Hallum


Think it's a hard thing to do? Think again my friend. You don't need to be that good of a salesperson either. I'm sure you've heard this "That person is such a great salesperson they could sell snow to an Eskimo."

To findrepparttar answer to what make these salespeople so great I studied them. Here's what I found each one had in common.

#1. They all studied their potential customers to learn their needs and desires.

#2. They were all creative and knew how to target only people that had a need or desire forrepparttar 127294 product or service they were selling.

#3, They each had determination.

The first trait I'm sure all of you reading this article have. You can all ask questions. Just make sure you fashion your questions in a manner that gets yourepparttar 127295 information you need to learnrepparttar 127296 person you're asking needs and desires.

By now I'm sure you're saying to yourself, "Yea, but how can I sell snow to people that already have more snow than they know what to do with." To do this you will need to haverepparttar 127297 second characteristic ofrepparttar 127298 super salesperson.

Creativity is something we all have. It's just some of us don't know it. Here's how I foundrepparttar 127299 answer to how to sell snow to Eskimos. I posted a question on marketing consultant Willie Crawford's message board at:

http://www.williecrawford.com/cgi-bin/index.cgi

The question I asked was "What can you make out of snow?"

16 Quick Retail Promotional Ideas To Increase Your Sales Without Discounting

Written by Kris Mills


1. Send out a FREE sample of your product with a special "two for one" offer - this enables your customer to get a first hand experience of your product in action ANDrepparttar "two for one" offer maximises your average transaction value.

2. FREE lessons on make-up, sewing, hair styling, skin care, gardening, building a pergola/deck/retaining wall ..repparttar 127293 list is endless By seeing how to getrepparttar 127294 best use out of your products they're likely to buy a range of accessories and essential items to help them achieverepparttar 127295 results they're looking for.

3. Open day ... this is ideal for gardening centres or hardware stores where they can offer workshops and demonstrations on tasks that are specific torepparttar 127296 needs of their customers landscape design, installing a sprinkler, home handyman tasks, building etc. This is similar torepparttar 127297 'FREE lessons' idea above.

4. Hold joint promotions with other businesses. You can offer their products as FREE gifts when customers purchase at your shop and vice-versa.

5. Free gift with purchase - you could offer a FREE T-shirt valued at $25 with every $50 purchase. The value torepparttar 127298 customer is $25 but your hard cost is a fraction of that amount so it's perceived to be more beneficial than a discount is (inrepparttar 127299 eyes of your customer) and it's much healthier on your bottom line than offering a $25 discount.

6. Buy one get one FREE. (same benefits as above).

7. FREE mystery gift up torepparttar 127300 value of $500 with every purchase over $xx.

8. FREE gift for cash payments over $xx ... instead of payingrepparttar 127301 Banks merchant fees you're rewarding your customers instead. It's costing you no more however it's encouraging your customers to buy from you and therefore will increase your sales volume.

9. Buy now, pay in 12 months time ... encourages customers to spend more than they ordinarily would have if they were payingrepparttar 127302 whole amount now.

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