How To Seal The Deal By Phone

Written by Heather Reimer


We've all read dozens of articles on how to write spicier copy, snappier ads and grabbier banners.

But it's oftenrepparttar personal touch that seals a big deal - that clincher phone call. Especially these days, when so many of our clients live in other states or countries and fewer deals are actually closed in person.

Sorepparttar 127456 way you address a client through your spoken expression over repparttar 127457 phone can be vital to finalizing a sale.

Want to learn how to humanize your human touch? Let's pushrepparttar 127458 keyboard away, do a few vocal warm-up exercises and begin.

1. Posture. If your posture screams out boredom or fatigue, so will your voice. In my office, I sit with my back to a salesman and I can listen to his sales calls without seeing him. I can always tell from his voice when he's slouching or recovering from a rough night!

2. Facial expression. Even onrepparttar 127459 phone people can "hear"repparttar 127460 look on your face, so make it a pleasant one.

3. Tone of voice. Matchrepparttar 127461 client's tone -repparttar 127462 energy level,repparttar 127463 pace, fast or slow, etc. If you jump on them like an eager puppy with your big sales pitch, you'll scare them off. Plus, most people tend to like those who resemble them in manner.

4. Don't...

...ask if it's a good time to talk. You hand them an escape route on a silver platter.

5 Powerful Techniques that Produce Unstoppable Sales

Written by Ted Nicholas


There are five powerful techniques that will add compelling strength to your sales copy. I'm even going to tell you a hidden benefit technique. But first, a word of caution: When these techniques are properly applied, they arerepparttar most powerful marketing strategies inrepparttar 127455 world bar none. You stand a good chance of increasing sales so much that you may experience order fulfillment challenges. Be sure you can promptly fulfillrepparttar 127456 extra orders you are bound to generate!

Magic Technique #1 -- The Single Most Compelling Benefit

The strategy Iím about to reveal to you has to do with your headlines. First, letís do a quick review ofrepparttar 127457 process of creating them.

Study your product. Write down allrepparttar 127458 obvious benefits (fromrepparttar 127459 prospectís point of view) on 3Ē X 5Ē cards. Write as many as you can. Often, youíll haverepparttar 127460 best headline you could ever find from this procedure. If so, prepare your ad withrepparttar 127461 obvious benefit headline.

Youíll also want to try creating a hidden benefit headline to test againstrepparttar 127462 obvious benefit headline. You can findrepparttar 127463 hidden benefit by answering this question: "If I had unlimited God- like power, what would berepparttar 127464 single most compelling benefit my prospects would like to gain from my product?"

The hidden benefit has nothing directly to do withrepparttar 127465 product itself -- butrepparttar 127466 answer torepparttar 127467 previous question can become your most powerful benefit -- and thus your headline, as well asrepparttar 127468 main theme of your offer. Just make sure your product actually delivers onrepparttar 127469 headlineís promise.

By using this special strategy, Iíve written some ofrepparttar 127470 most successful headlines in direct marketing history.

Magic Technique #2 -- Add power to headlines

Studies show that an ad headline draws 28% more attention if framed in quotation marks! The ad appears much more important because it givesrepparttar 127471 impression that someone is being quoted. This makes it more riveting, and more likely to be read. And that is your first task Ė to get it read. Ifrepparttar 127472 ad is not read, you have no chance of making a sale.

Magic Technique #3 -- Ask forrepparttar 127473 order

Unsuccessful marketers are reluctant to ask forrepparttar 127474 order. For any offer to be successful, you must be clear and explicit as to how you ask forrepparttar 127475 order. Include every detail, even if it seems obvious to you. Make it easy forrepparttar 127476 prospect to buy. Itís also important that when you ask forrepparttar 127477 order,repparttar 127478 prospect should have been primed forrepparttar 127479 close. The sequence of presenting copy elements (and hot buttons) is crucially important.

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