For anyone wanting to do a bit of their own Search Engine Optimisation, there is an abundance of free online SEO tools available on internet. Most of them provide some pretty impressive statistics and information to help you optimise your website, analyse search engine positions, research your competitors, plus much more!
There are two ways these free online SEO tools can be used: (1)For those who are new to area of search engine optimisation, these tools provide excellent insight on how a website is performing and ranking. They can quickly highlight issues and trends with their current website and provide a good insight as to where optimisation work is necessary. (2)For more experienced search engine optimisers amongst us, these tools will act as a complement to more specialised SEO tools, like WebPosition Gold or SpyderOpts. They can even be used to supplement an SEOís internal knowledge base and experience.
Here is a selection of some choice tools for both novice and experienced search engine optimisers:
Keyword Research Tool http://www.webmaster-toolkit.com/keyword-research-tool.shtml This helps to research appropriate words and phrases to include in your webpage's body text to aid promotion. Itís simple and to use and requires user to enter sort of word of phrase you wish to be found under, tool will then suggest some additional words and phrases you can think about using. One of great things about this tool is that it gives you option to select from a range of top search engines, e.g. Google, Yahoo, MSN, Teoma, etc.
Keyword Analyser Tool http://www.webmaster-toolkit.com/keyword-analysis-tool.shtml This tool reads body of page you specify and gives a report on what words are used, and how many times they are used. This is a valuable tool as most engines will rank your site depending on your keyword density (which typically ranges between 3% and 9%).
Search Engine Position Checker Tool http://www.webmaster-toolkit.com/search-engine-position-checker.shtml This tool checks whether your website appears in first fifty results in major search engines for your chosen keyword or phrase. If URL is present, it will output what position it occupies. As an additional feature, tool also informs you if any other URLs from your domain appear in search results.