How To Research Keywords For Search Engine Marketing

Written by Dan J. Fry

The core element of any type of marketing utilizingrepparttar search engines isrepparttar 127941 keyword. Why is it so important? In terms of general marketing principles keyword search is equivalent to targeting a niche. It can help you focus your advertisements on certain key areas that will already have an interest in what you are offering.

Targeting proper keywords or key phrases, groups of 2 to 5 keywords, isrepparttar 127942 way to market successfully with pay-per-click search engines and obtain high ranking in search engine indexes. It is a rather arduous task, but one that can yield massive returns in ranking, traffic, and sales if done correctly.

So where do I start?

Many free resources exist to research which keywords you should target. The two deciding factors arerepparttar 127943 number of searches performed on a particular keyword or key phrase, andrepparttar 127944 number of sites currently targeted these. Its nothing more than supply and demand.


The premiere pay-per-click search engine who previously supplied search results to several major search engines, is now on its own. The free search tool can be found at: . Search results are displayed only forrepparttar 127945 previous month. This should be sufficient. The internet changes so quickly that what happended 6 months ago is not of much importance. What makes Overture's tool king in my view is that it provides hard numbers on how much a phrase was searched, allowing you to directly compare withrepparttar 127946 number of sites targeting each phrase.

Google Suggestion

Google has their own keyword suggestion tool. If you have an Adwords account then you are already familiar with this resource. Check it out at . This tool also provides related keyword information. It provides synonyms that might be used to target areas relatively untouched by others.


This PPC engine is steadily gaining in popularity. I have used it inrepparttar 127947 past to build my subscriber base and saw modest results. To use their keyword tool simply create a free account and log on. Then click on "Edit Bids" and go to "Keyword Suggestions".

Free Online SEO Tools

Written by Arif Hanid

For anyone wanting to do a bit of their own Search Engine Optimisation, there is an abundance of free online SEO tools available onrepparttar internet. Most of them provide some pretty impressive statistics and information to help you optimise your website, analyse search engine positions, research your competitors, plus much more!

There are two ways these free online SEO tools can be used: (1)For those who are new torepparttar 127940 area of search engine optimisation, these tools provide excellent insight on how a website is performing and ranking. They can quickly highlight issues and trends with their current website and provide a good insight as to where optimisation work is necessary. (2)Forrepparttar 127941 more experienced search engine optimisers amongst us, these tools will act as a complement torepparttar 127942 more specialised SEO tools, like WebPosition Gold or SpyderOpts. They can even be used to supplement an SEOís internal knowledge base and experience.

Here is a selection of some choice tools for bothrepparttar 127943 novice andrepparttar 127944 experienced search engine optimisers:

Keyword Research Tool This helps to research appropriate words and phrases to include in your webpage's body text to aid promotion. Itís simple and to use and requiresrepparttar 127945 user to enterrepparttar 127946 sort of word of phrase you wish to be found under,repparttar 127947 tool will then suggest some additional words and phrases you can think about using. One ofrepparttar 127948 great things about this tool is that it gives yourepparttar 127949 option to select from a range of top search engines, e.g. Google, Yahoo, MSN, Teoma, etc.

Keyword Analyser Tool This tool readsrepparttar 127950 body ofrepparttar 127951 page you specify and gives a report on what words are used, and how many times they are used. This is a valuable tool as most engines will rank your site depending on your keyword density (which typically ranges between 3% and 9%).

Search Engine Position Checker Tool This tool checks whether your website appears inrepparttar 127952 first fifty results in major search engines for your chosen keyword or phrase. Ifrepparttar 127953 URL is present, it will output what position it occupies. As an additional feature,repparttar 127954 tool also informs you if any other URLs from your domain appear inrepparttar 127955 search results.

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