Today I'd like to share with you just two tiny changes I made in my online marketing campaign recently. While
changes I made took literally minutes, results have been nothing short of spectacular.Chances are, you are making at least one of these two mistakes as well. If so, I urge you to fix them as soon as possible. I promise you'll be thrilled with results.
MISTAKE 1: Sign up form missing on home page...
For over two years my main page did not contain a signup form for my email newsletter. Sure, I had a link to my sample issue, which contained a signup form, but I never got around to adding short form to my main page.
THE FIX: I added a short sign up form with a testimonial on my main page and my new subscriber signups nearly doubled, from 300 a week to close to 600. If I had smartened up a year ago I could be at 50,000 subscribers now, instead of 35,000.
Learn from my mistake! If you are not using a signup form on your main page to collect email addresses of your visitors, you are making a big mistake. It really is as simple as asking for their email address using a "formmail" script on your web server. Most web hosts offer that basic script for free.
MISTAKE 2: Including same signature file with all outgoing emails...
A signature file is simply a short "footer" (usually 3-5 lines) that you write yourself. The signature is included in at bottom of each email message you send and it is an excellent way for potential customers to learn about your products and services. When done properly, your signature can constantly make sales for you.
Although most online marketers know how to use a sig file, nearly all are limiting themselves with this tool. Here's an example of how I was limting my own sales...
