Internet: How To REALLY Use Google Part Two

How To REALLY Use Google Part Two

Written by Andrew Wroblewski

In "Part One" we discussed some of repparttar

more basic Google search techniques. (If you missed it you can find it here: http://www.direct-response-marketing.net/artcilelib/articles/

As promised, here's repparttar 118847 "juicier stuff".

Google has some advanced search options which come in quite handy, depending on what items you may be searching.

TITLE SEARCH: Allows you to search for pages and sites that have specific words or phrases in their title. For example:

intitle: "direct response marketing"

This search would only give you results of sites that have that particular phrase in their title.

SITE SEARCH: Gives you repparttar 118848 opportunity to search pages ONLY within a specific site or domain (or using repparttar 118849 "negative" results technique from Part One you can "exclude" results from a specific domain or site as well). For example:

"lead generation" site:direct-response-marketing.net

This search would only provide results for repparttar 118850 phrase "lead generation" from repparttar 118851 site direct-response-marketing.net

URL SEARCHES: Allows you to search for pages or sites that have a specific word or phrase in their URL. For example:

inurl: "direct marketing"

This search would only give you a list of sites that have repparttar 118852 exact phrase "direct marketing" in their URL.

To do a real power search, try combining a couple of repparttar 118853 above techniques into one search like:

intitle: "direct response marketing" -site: ebay.com

This search would give you results for your selected phrase, found in a tile, but not on ebay.com Neat, huh?

RELATED SEARCHES: Let's say you want to search for sites (competitors ? ) to a specific site. Once again we'll use our own site as an example: related: direct-response-marketing.net

How To REALLY Use Google Part Three

Written by Andrew Wroblewski

In Part One, we covered repparttar

basics of searching on Google.com and in Part Two we moved into more advanced search techniques. In today's third and final installment we will peer into some ways of using Google you may have never thought of or knew existed.

DATE RANGES: You may limit your search to an exact date of a "range" of dates that a page was indexed by Google. To use Google's "daterange" function, you will need to express your dates in "Julian" dates. This date format is express as an integer. To convert a common date into Julian format go to: http://www.24hourtranslations.co.uk/dates.htm

As an example, if I wanted to find pages (about a certain topic) indexed by Google during repparttar 118846 month of May 2003, I would type in:

"direct response marketing" daterange: 2452774-2452803

TYPES OF FILES: You can limit your Google search results to specific files ending in a particular extension (.doc, .txt, .rtf, .pdf etc...)

To find a file on repparttar 118847 topic "direct response marketing" in Adobe (.pdf) format you would type in: "direct response marketing" filetype:pdf

You can exclude certain types of files from your search by doing a "negative" search and placing a "minus" ( - ) sign in front of repparttar 118848 "filetype:"

ANCHOR TEXT SEARCHES: Allow you to just search repparttar 118849 "anchor" text in web page link anchors. Link anchors are repparttar 118850 words that appear between: <.a href="yadayada.html" rel="nofollow">Direct Response Marketing<.a> In this case it's repparttar 118851 phrase Direct Response Marketing.

PLAIN TEXT SEARCHES: By using Google's "intext" search capabilities, you can search JUST repparttar 118852 body text of web pages and not any links, urls or titles, just repparttar 118853 body. Simply type:

intext:"direct response marketing"

CACHE SEARCHING: This form of searching will only search for results on sites that are stored in Google's "cache' or memory. This sometimes can give you older versions of sites. Example:

Cont'd on page 2 ==>