Publishing an e-zine allows you to successfully follow up with everyone that signs up for your publication, and run prime position advertising for your business in every single issue you publish. Publishing an e-zine also helps to establish you as a trusted authority in your area of expertise which will lead to more sales of your own products as well as any products you recommend.

To put your e-zine promotion on autopilot and start generating a continual increase in subscribers every single month that are interested in your products and services:

1. Submit your e-zine to e-zine directories.

This is an easy way to get your e-zine noticed by people actively interested in topic your e-zine covers.

When submitting your e-zine to these directories, make sure your ad stresses benefits of subscribing to your publication. Tell what makes your e-zine unique. To further increase your subscriptions, offer your new subscribers free bonuses for subscribing to your e-zine such as free ebooks, a free marketing course, or a free ad.

Some good e-zine directories for you to submit your e-zine to are:

1. http://ezine-marketing.com/home.shtml 2. http://www.ezinelocater.com/ 3. http://www.ezinesearch.com/search-it/ezine/ 4. http://www.cumuli.com/ 5. http://www.ezineadsource.com/submit.htm 6. http://www.ezine-universe.com/ 7. http://www.webscoutlists.com/ 8. http://www.freezineweb.com/ 9. http://ezinesplus.com/links/ 10. http://www.bestezines.com/ 11. http://www.netterweb.com/ 12. http://ezine-marketing.com/home.shtml

2. Submit your e-zine to e-zine announcement lists.

These lists allow you to post an ad for your publication on a daily, weekly, or monthly basis depending on list.

When submitting your e-zine to these lists be sure, just like when submitting your e-zine to directories, to stress benefits your new subscriber will get from subscribing to your e-zine.

Some good e-zine announcement lists to post your ad to are:

1. http://groups.yahoo.com/group/sitesandzines/ 2. http://groups.yahoo.com/group/AAnnounce/ 3. http://groups.yahoo.com/group/1_List_Advertising/ 4. http://groups.yahoo.com/group/List_Of_Lists/ 5. http://www.topica.com/lists/mailman 6. http://groups.yahoo.com/group/PromoteYourEzine/ 7. http://groups.yahoo.com/group/ItsOnTheNet/

3. Write articles for publication in other e-zines.

Writing articles is a technique used by many successful online marketers and can substantially increase number of people that subscribe to your publication.

Way back in 1990’s, (your remember) during spectacular growth and hype of Internet, one group in particular learned to doubt they needed Internet as a new marketing tool - local business owner.

While many simply ignored it as a game for larger businesses, there were those who bravely set out to explore possibilities. Unfortunately, many of these local business web-marketing pioneers ended up wishing they had ignored it too.

What happened? Why do many who tried web-based marketing for their local businesses feel burned, or at best, skeptical?

For starters, somebody forgot to tell them it required marketing. The “build it and they will come” theory prevailed. Instead of being a marketing driven, these early attempts were frequently, and solely, put into hands of web designers.

Now don’t get me wrong. The designers did their job. Many sites were built. Basic functions performed smoothly. Even site email worked… and a few local business owners could be heard bragging - “I got a web site.”

Then… nothing. Neither current nor potential customers were visiting, let alone taking any kind of buying action at these web sites. The business owner, likely applying same thinking they used about Yellow Pages (put it out there, and they’ll find me), grew frustrated, then angry.

Problem was, consumers had long ago become accustomed to using phone book as a source of information about local businesses. Using a web site was a different story.

“Web site? “ they might ask, “How do I find it?” Such comments often conveyed gap between having a site that could fulfill its promise and having a site that did nothing but add an expense.