How To Protect Your Website From Being Repossessed Or Stolen!

Written by Simon Grabowski

Did you know that you can lose your digital piece of real estate, even without an eviction notice? Imagine losing everything in a single heartbeat: your business, your brand equity, your traffic and your source of income ... Without your knowledge or consent!

That's what happened to many unfortunate online business owners, lately. Specifically, a stunning controversy has emerged, which all Internet marketers and business owners should pay very close attention to. If you own an online business, be extra careful.

VeriSign,repparttar online security company, is now not only a domain name registrar but alsorepparttar 108304 company that runsrepparttar 108305 master domain database (.com's, .net's and .org's). It's a responsibility once held by Network Solutions (since acquired by Verisign) conferred to them by ICANN. Is this monopoly a good thing? Apparently not.

If you neglect to pay your mortgage, for example, you lose your home. But this only happens after you've received several "past due" notices fromrepparttar 108306 bank and still failed to make your payment on time. (That's OK, since your physical address never changes.)

Similarly, most domain name registrars will notify you by email when it's time to renew. But what happens if your email address is wrong? What happens if your postal address has changed? What happens if you're on vacation away from your computer? And what happens if you simply overlookedrepparttar 108307 notification?

If so, you're probably out of luck.

According to Janet Kornblum in a USA TODAY article, you can lose your "digital home" without ever getting an eviction notice. Says Kornblum, "What if you just came home from work, one night, and found new owners sitting inrepparttar 108308 dining room, eating your food?"

That wasrepparttar 108309 case with a few business owners whose domain names, which were registered through VeriSign, expired and were quickly snapped up by other people, puttingrepparttar 108310 original owner right out of business in a blink of an eye! VeriSign is notrepparttar 108311 only one, too. Some registrars fail to even send a single renewal notice!

(One lawyer became aware -- when it was too late -- that his URL for his law practice website lead to a porn site. Not only did he lose all that business and traffic, but he also had to deal with a much bigger loss: his good name, and not justrepparttar 108312 name itself.)

Ifrepparttar 108313 domain name is a registered trademark, chances are greater thatrepparttar 108314 original owner can have it returned -- but that does not take into considerationrepparttar 108315 time and money required forrepparttar 108316 legal process, as well asrepparttar 108317 potential business wasted duringrepparttar 108318 wait along withrepparttar 108319 incalculable damage caused torepparttar 108320 company's brand.

Making The Dot Compromise: Consider Dot Net

Written by Heather Reimer

Have you feltrepparttar frustration yet? Are you one ofrepparttar 108303 50,000 new netrepreneurs trying weekly to get your site online only to get caught up inrepparttar 108304 dot com feeding frenzy?

It starts like this: You dream up a list of possible names for your company. You run them through a domain search engine only to find all your dot com selections are already taken.

So you face a choice. Do you settle for a domain name that doesn't really turn your crank but is available withrepparttar 108305 prized .com extension? Or do you say 'damnrepparttar 108306 torpedoes' and go with a .net, .org or other suffix and hope your clientele will remember it and appreciate what a rebel you are?

For starters, regardless ofrepparttar 108307 suffix,repparttar 108308 best way for traffic to find you is if your domain name reflectsrepparttar 108309 nature of your business and is catchy enough to recall without a lot of mental gymnastics. (There are notable big-budget exceptions to this rule).

You want a domain name that is spelled just as it is pronounced so even if your potential clients hear it mentioned in conversation, they can type it in later without confusion. If you can squeeze in one or two delectable search engine keywords, so muchrepparttar 108310 better.

If you do wind up using .net, .org or one ofrepparttar 108311 250 country- specific extensions, you need to hammer it home in your promotions. Repeat it often. Accentuaterepparttar 108312 difference.

Jenean Matthews of does all that plus supplements her online marketing with free gifts like pens printed with her URL. Does she ever worry that she missedrepparttar 108313 .com bandwagon?

Not a bit. She predicts that, withrepparttar 108314 advent of new technologies, typed-in URLs will eventually become a thing of repparttar 108315 past anyway.

"I feelrepparttar 108316 way we surfrepparttar 108317 net will change. For example, repparttar 108318 CueCat device eliminatesrepparttar 108319 need for typing URLs," says Matthews. ( offers free software that sends your browser automatically torepparttar 108320 site you need.)

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