It has been said that 80% of business today comes from referrals. People want to do business with people they know, like, trust and respect. I believe that with all my heart.Because I believe that one of best venues for developing strong referral relationships is at a leads exchange group, and because of my roots in that arena I am asked all time about different groups and how to select "right" group. This is what I always say:
-- Talk to members and ask: Is there a large turnover rate?--why? Is it producing results or is it just a koffee klatch? What do they like/dislike about group? What have they learned since joining? How, besides receiving leads, have they benefited? Do they feel their best interests are being looked after?
-- Look at fees. How do fees compare with traditional methods of advertising? Ask yourself if it is cost effective,--not, "is it expensive?" Everyone seems to know cost of things, but not their value.
-- Consider group's structure. Some people like structure, some don't. The structured groups, which usually meet weekly, and allow only one person per occupation to join, tend to produce most results, and keep members focused on finding qualified leads for one another. Consider if structure suits your personality. Will you be able to adhere to rules and regulations? -- Check to see if there is an opportunity for you to take on a leadership role. This is really important as it gives you chance to show off how you do things. You will be seen as a leader and a good source of leads, which, in turn, will bring leads to you. Do an amazing job as a volunteer, and people will assume you'll do an amazing job in your professional life, too.
-- Be honest about your level of commitment. Will you be able to attend meetings regularly? Regular attendance is important for two reasons. First, it gives you opportunity to reinforce who you are and what you do over and over again so that when someone in group is in market for your product or service, you will be first person they think of. Secondly, regular attendance shows you care about OTHER members and their business growth. If you're not there to hear presentations of other members, what kind of a signal do you think you're sending? Remember, Networking Superstars (tm) go to these meetings to GIVE. Go with that attitude and you'll be on receiving end in no time.
If you're not able to commit to regular attendance, then this format isn't for you. Consider joining a group that is less structured and works more on a drop-in basis. Go as often as you can to create visibility. It will take you longer to get referrals from this type of group, but it can still be beneficial.