In part one of this series, we discussed two options available for advertising in ezines. The first of those involved buying ads in bulk with goal of getting exposure to as many subscribers as possible without regard to targeting advertising.

The second option, which will be discussed here, involves a little more work, but should bring back better results per subscriber view. This option requires targeting your advertising in ezines that are more specifically related to product or business you are promoting.

The first step in targeting ezine advertising involves selecting right ezines.

Ezine directories are excellent places to start. A good ezine directory will allow you to look through ezines by entering key words into a search. By entering words that relate to your product or opportunity, you then will be led to ezines that cover similar subjects. Since not all ezines are listed in ezine directories, however, it's a good idea to conduct a web site search as well and then look into ezines associated with web sites that are related to your product or business.

Know that you have many choices of hosting services and number companies offering services is growing. Use information in this article as a guide. Don't be afraid to try BCC or free elist hosting services to get a feel for what is involved in owning an ezine. Personally, I've learned so much by going this route. Then as your ezine and ezine knowledge grows, change over to a paid service.

__Use BCC (blind carbon copy) area of your current email program. Never used this feature? If this feature were part of your email program, directions would be in "help" feature of program. By using this feature people won't see who your subscribers are and therefore won't be able to spam your readers. You will know that someone has sent you a message, using BCC, when "to" reads "unlisted recipients.

__Purchase a software program and maintain list yourself. ~~Infacta http://www.infacta.com/gm.asp ~~List of software companies http://list-business.com/list-software/

__Use Majordomo. This is not easiest alternative. Many times subscriptions are rejected because subscriber is using an email program with "HTML" text in message. For more information on this service visit: www.conveyanced.com/MajorCool/ www.google.com/search?q=majordomo

__Download free Common Gateway Interface (CGI) Scripts and use to produce your ezine. These programs usually contain limited capabilities, which is just perfect for many ezine publishers. To find these scripts, go to your favorite search engine, and do a search for free CGI scripts, such as www.bignosebird.com and www.CGI-Resources.com

__Many advertising and marketing companies provide "in-house" ezine services to their clients.

__Use one of free services to keep your elist members confidential. "Free" meaning there is an ad either at top or bottom of each note you send out.