How To Properly Use Ezine Advertising - Part Two

Written by Joe Bingham


In part one of this series, we discussedrepparttar two options available for advertising in ezines. The first of those involved buying ads in bulk withrepparttar 124339 goal of getting exposure to as many subscribers as possible without regard to targetingrepparttar 124340 advertising.

The second option, which will be discussed here, involves a little more work, but should bring back better results per subscriber view. This option requires targeting your advertising in ezines that are more specifically related torepparttar 124341 product or business you are promoting.

The first step in targeting ezine advertising involves selectingrepparttar 124342 right ezines.

Ezine directories are excellent places to start. A good ezine directory will allow you to look through ezines by entering key words into a search. By entering words that relate to your product or opportunity, you then will be led to ezines that cover similar subjects. Since not all ezines are listed in ezine directories, however, it's a good idea to conduct a web site search as well and then look intorepparttar 124343 ezines associated with web sites that are related to your product or business.

>From there, look closer intorepparttar 124344 ezines your search uncovers by looking at a sample issue, ifrepparttar 124345 ezine directory provides one, or by visitingrepparttar 124346 web site ofrepparttar 124347 ezine, or simply by subscribing.

Discover These 7 Ezine List Hosting Choices

Written by Maria Marsala

Mailing lists inrepparttar form of discussion groups have been in existence sincerepparttar 124338 1960's and were used as a way to share information. They were called (and are still called) "Usenet", "Newsgroups", "News" or sometimes "NetNews". Inrepparttar 124339 mid 80's Eric Thomas developed "ListServ's" for use with IBM computers. They usually offerrepparttar 124340 most features to their subscribers. Majordomo was developed in 1992 by Brent Chapman and continues to be used by many Ezine publishers.

Know that you have many choices of hosting services andrepparttar 124341 number companies offering services is growing. Userepparttar 124342 information in this article as a guide. Don't be afraid to tryrepparttar 124343 BCC or free elist hosting services to get a feel for what is involved in owning an ezine. Personally, I've learned so much by going this route. Then as your ezine and ezine knowledge grows, change over to a paid service.

__Userepparttar 124344 BCC (blind carbon copy) area of your current email program. Never used this feature? If this feature were part of your email program,repparttar 124345 directions would be inrepparttar 124346 "help" feature ofrepparttar 124347 program. By using this feature people won't see who your subscribers are and therefore won't be able to spam your readers. You will know that someone has sent you a message, using BCC, whenrepparttar 124348 "to" reads "unlisted recipients.

__Purchase a software program and maintainrepparttar 124349 list yourself. ~~Infacta ~~List of software companies

__Use Majordomo. This is notrepparttar 124350 easiest alternative. Many times subscriptions are rejected becauserepparttar 124351 subscriber is using an email program with "HTML" text inrepparttar 124352 message. For more information on this service visit:

__Download free Common Gateway Interface (CGI) Scripts and use to produce your ezine. These programs usually contain limited capabilities, which is just perfect for many ezine publishers. To find these scripts, go to your favorite search engine, and do a search for free CGI scripts, such as and

__Many advertising and marketing companies provide "in-house" ezine services to their clients.

__Use one ofrepparttar 124353 free services to keep your elist members confidential. "Free" meaning there is an ad either atrepparttar 124354 top or bottom of each note you send out. Topica - Withrepparttar 124355 exception of moderated lists, each list contains an ad. Automatically adds unsubscribe directins to each email. Very basic service. You cannot add new members; instead you must "invite" them. There is a cost involved in adding many members at one time. So before you move your elist to this service check with their customer support.

Cont'd on page 2 ==> © 2005
Terms of Use