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How To Promote Your Business – A 10 step guide for beginners
Often times when people start an internet business they don't have a clue how to go about their marketing campaign. They end up posting ads aimlessly to places that do nothing but send them spam and waste time and money. Then, after a couple weeks without results, they give up. It almost happened to me and I know it happens to others everyday. So, in order to help newbies, I decided to give a quick overview of some of widely used techniques for marketing your business. When used correctly these marketing techniques will dramatically increase traffic and sales without emptying your bank account.
Here they are, in no particular order:
1) PPC's (Pay Per Click) - These are a very widely used method of getting traffic to your website. Pretty much everyone uses PPC's at one time or another. The concept is really simple… you bid a certain amount on keywords related to your product or service. Then when someone searches for those keywords they find your ad (assuming you bid high enough). Finally, they click on your ad and you pay amount you bid. This is great because you only pay for traffic that actually goes to your site and all traffic is targeted.
PPC’s may sound intimidating because of word "pay" but you can usually find keywords to bid on for a very low amount. The highest bid I have on a PPC right now is 25 cents per click which is actually considered high for some. You can also frequently find deals where you get money put into your account just for signing up. Then traffic you get doesn’t cost you anything. Send an email to webmaster1@gmail.com and I will send you a list of some PPC’s that do this.
For a list of top PPC's go to www.payperclicksearchengines.com -Note: Google Adwords is not listed in their top 10 but it should be. Overture and Google are widely considered to be two best. You can find Google Adwords at http://www.google.com/ads/programs.html 2) COOPS - This one is also really simple. You just pay a certain amount for guaranteed prospects. Usually someone that generates very high amounts of prospects, due to their marketing efforts, will allow you to participate in coop for a small fee. They are also a super time saver because you don't have to do anything to get prospects, except pay a little. Coops are a really great deal when you are new because you typically aren’t real great at getting your own quality prospects without spending a lot of money or tons of time. 3) Article Writing - Writing articles is another great way to generate a lot of quality traffic as well as make a name for yourself on internet. All you do is write on a topic you know about and submit it to places that accept article submissions. This one scares people at first because they don’t think they can write. Trust me it's not as hard as you may think to find a topic you know something about. Then just write a couple pages about it. For example: I never used to think I could write articles but you are reading this one right now, aren’t you? 4) Forum Submissions - Basically all you do with this one is go to internet business forums and post answers to people’s questions. This one is more for making a solid reputation for yourself as a knowledgeable and trustworthy individual.
I have already written an article on this so I won’t go into much detail here. The article will give you a lot more info, you can find it at http://www.work-at-home-jobs-iowa.com/forumsuccess.html It tells a lot about what to do and not do in forums as well as provide you with some good forums to get started in.
Note: Do not post ads in forums. The only way this technique is effective is to offer answers and advice to people. This is also a really great way to learn a lot from masters just by reading posts. 5) Link Exchanges (for search engines) - This technique is only effective if you have your own website. You search for sites related to yours (such as “work at home”) and then you place a link to website into links page of your website. Then you ask webmaster to return favor by placing a link to your site on theirs.