Marketing: How To Profit From HOT Niche Markets

How To Profit From HOT Niche Markets - Every Time!

Written by Dr.Mani Sivasubramanian

Do you want to learn two proven niche marketing business models that are virtually guaranteed to succeed - in all niches? So do hundreds of my clients. They ask me every day. Beg me to share them. Demand that I reveal them.

So I did. In a short article. This one. I'm sharing it with you, so you can benefit from this powerful insight too.

There are TWO approaches to niche marketing:

* Following your PASSION * Following repparttar MONEY

Both can lead to wild success - if repparttar 119578 finer points are managed correctly. Let's talk about them.

FOLLOW YOUR PASSION

This route is popular among beginners and experts alike - because it's easy! You already are (or can quickly become) an expert. And as you love what you do, you'll be good at it.

Here's a niche marketing model you can adopt to succeed using this approach... Building your 'Content Site'.

Your niche website will be chockfull of valuable content. Articles, special reports, ecourses, audio tutorials, video presentations, information products - anything your audience will find useful.

Your revenue models will include:

* ADVERTISING - Relevant, high quality content sites are an advertiser's delight.

* DIRECT SALES - In-context selling of related products and services is easy on a niche content site

* MEMBERSHIP SITES - Your content itself can be your product, and you can sell access to it... one-time, or on an ongoing basis as a subscription.

* LICENSING DEALS - You can license your content to other users for a fee.

The drawback to this approach is that you'll first need to invest a lot of time, effort and money to build your content site - even if you have fun doing it!

Marketers/ Consumers = Predators/Prey

Written by Meredith Gossland

The distance between marketing consultants and repparttar

real world can truly be mind boggling. When a marketing consultant tells someone to send out 10,000 postcards in order to get a 3% response rate and that repparttar 119577

actual sales will be something less than that ...and then asks repparttar 119578

client to pay him for that golden nugget... there has to be a problem!

One subject I have heard precious little about is repparttar 119579 process of building badwill as opposed to goodwill. When consumers were being ripped from repparttar 119580 dinner table by long distance phone companys' telemarketers they did not consider repparttar 119581 badwill they were spreading until repparttar 119582 no call list came out. I for one have several companies on my "never-do-business-with-list". Is it because they have bad products? No. Are they over priced? No. Do they have a bad reputation for customer service? No. I simply will not do business with them because of their aggressive marketing. Feeling like hunted prey does not make me want to do business with repparttar 119583 predator. The badwill that is caused by ad campaigns is a huge factor that is seldom considered and repparttar 119584 fact repparttar 119585 consumers in America are tired of feeling like prey is rarely factored in to a marketing plan.(Companies are still trying to figure how to work around repparttar 119586 no call list!)

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