Viral marketing is probably
number one method for generating traffic and sales - IF it is set up properly.Take
case of a viral ebook - which means a book that can be passed from one person to another bringing benefits (profits) for each party in turn.
How is this achieved ?
The basic concept is that
book contains links to affiliate products. When a reader of
book makes a purchase from a link then
affiliate receives
commission.
The creator of such a book will allow some of
links to be 'rebranded' which means a person (who we will refer to as
rebrander) can replace them with his own affiliate codes thus collecting commission. This is
obvious incentive for him to pass
book around and begin
viral progression.
If we want to maximize
benefits for everyone and create
perfect viral ebook we need to have THREE key factors in place.
1) Wide Distribution
There are many permutations in
ways that you can offer an ebook. It can be free or paid, and for either option you can charge for rebranding or offer it free; plus you can have part customization or full customization. On top of that, for a paid book you can offer resale rights and even
right to grant resale rights.
Let's keep it simple. What we want is
widest possible distribution so that we get
most commission from
affiliate links.
So we will have a FREE book and FREE rebranding rights.
2) Quality Affiliate Links
It goes without saying that your book should contain good content on a topic of interest.
But will readers click on those affiliate links ?
The answer is 'NO' if you copy
poor example of many authors, for instance:
- have you ever opened an ebook and been faced with a barrage of affiliate links ?
- or seen affiliate products which have nothing to do with
theme of
book ? For example in a book about hypnotism you get a link to a web hosting company.
So what is
best way ?