Viral marketing is probably number one method for generating traffic and sales - IF it is set up properly.
Take case of a viral ebook - which means a book that can be passed from one person to another bringing benefits (profits) for each party in turn.
How is this achieved ?
The basic concept is that book contains links to affiliate products. When a reader of book makes a purchase from a link then affiliate receives commission.
The creator of such a book will allow some of links to be 'rebranded' which means a person (who we will refer to as rebrander) can replace them with his own affiliate codes thus collecting commission. This is obvious incentive for him to pass book around and begin viral progression.
If we want to maximize benefits for everyone and create perfect viral ebook we need to have THREE key factors in place.
1) Wide Distribution
There are many permutations in ways that you can offer an ebook. It can be free or paid, and for either option you can charge for rebranding or offer it free; plus you can have part customization or full customization. On top of that, for a paid book you can offer resale rights and even right to grant resale rights.
Let's keep it simple. What we want is widest possible distribution so that we get most commission from affiliate links.
So we will have a FREE book and FREE rebranding rights.
2) Quality Affiliate Links
It goes without saying that your book should contain good content on a topic of interest.
But will readers click on those affiliate links ?
The answer is 'NO' if you copy poor example of many authors, for instance:
- have you ever opened an ebook and been faced with a barrage of affiliate links ?
- or seen affiliate products which have nothing to do with theme of book ? For example in a book about hypnotism you get a link to a web hosting company.
So what is best way ?
The secret is to have highly relevant links and weave them naturally into content in a low key style without appearing to push for a sale. So when you discuss a particular topic and want to show where more detail can be found, or how a particular problem can be solved, that's where you can mention affiliate product as a source of further information. If you want to see really good examples of how to do this read free book at end of this article.