Want to gain upper hand in a career marketing campaign? Try using these marketing techniques of Positioning, Exposure and Marketing.
In Part One we’ll look at how Positioning or “Coming to a Theater Near You” simplifies and expedites your employment hunt by reinforcing employer buy-in through justification of sale.
Rapidly gain employer agreement that you’re right person for job by proving how their organizational needs are met through your specific abilities to solve their identified problems.
Your search shouldn’t be about money Most job hunters passively seek a job by default rather than strategic design. If you do, you may be committing ultimate career crime against yourself, your wallet, and perhaps your future.
Choosing a career because it pays bills puts you in a vulnerable position by exposing you to unnecessary hidden dangers. Your quest will be driven by your needs rather than “customer’s” (an employer’s) requirements. The unfortunate result will always hold you hostage to tyranny of urgent or whatever pressing matter is controlling motivation of your search at time.
Wouldn’t you rather transition to a new career that brings meaning and purpose to your work? Want to know how to make this a reality faster?
Hot career tip How do you save yourself hundreds of hours while job searching and potentially, over course of a career life time, earn thousands more dollars in income?
Plan a career and target your search where you can position yourself to supply value by providing solutions to company challenges. Pick a job based on an employer’s need rather than your own.
Create demand and position yourself as a problem solver The compelling reason employers hire candidates is to generate tangible benefits for his / or her organization in terms of:
Saving money Increasing revenues Improving productivity Streamline operations Enhancing client relations
Your preliminary oral and written communications should be as electrifying and enticing as those high-adventure “movie trailers” that create convincing first round interest for you to see film.
Tease them and then please them We generally go to movies because of a promotional marketing approach that presents value of watching moving before we actually do so. Right?