How To Pick The Best Career For You, Part 1: Positioning

Written by Marta L. Driesslein, CECC

Want to gainrepparttar upper hand in a career marketing campaign? Try using these marketing techniques of Positioning, Exposure and Marketing.

In Part One we’ll look at how Positioning or “Coming to a Theater Near You” simplifies and expedites your employment hunt by reinforcing employer buy-in through justification ofrepparttar 135035 sale.

Rapidly gain employer agreement that you’rerepparttar 135036 right person forrepparttar 135037 job by proving how their organizational needs are met through your specific abilities to solve their identified problems.

Your search shouldn’t be aboutrepparttar 135038 money Most job hunters passively seek a job by default rather than strategic design. If you do, you may be committingrepparttar 135039 ultimate career crime against yourself, your wallet, and perhaps your future.

Choosing a career because it pays bills puts you in a vulnerable position by exposing you to unnecessary hidden dangers. Your quest will be driven by your needs rather thanrepparttar 135040 “customer’s” (an employer’s) requirements. The unfortunate result will always hold you hostage torepparttar 135041 tyranny ofrepparttar 135042 urgent or whatever pressing matter is controllingrepparttar 135043 motivation of your search atrepparttar 135044 time.

Wouldn’t you rather transition to a new career that brings meaning and purpose to your work? Want to know how to make this a reality faster?

Solve problems.

Hot career tip How do you save yourself hundreds of hours while job searching and potentially, overrepparttar 135045 course of a career life time, earn thousands more dollars in income?

Plan a career and target your search where you can position yourself to supply value by providing solutions to company challenges. Pick a job based on an employer’s need rather than your own.

Create demand and position yourself as a problem solver The compelling reason employers hire candidates is to generate tangible benefits for his / or her organization in terms of:

Saving money Increasing revenues Improving productivity Streamline operations Enhancing client relations

Your preliminary oral and written communications should be as electrifying and enticing as those high-adventure “movie trailers” that create convincing first round interest for you to seerepparttar 135046 film.

Tease them and then please them We generally go torepparttar 135047 movies because of a promotional marketing approach that presentsrepparttar 135048 value of watchingrepparttar 135049 moving before we actually do so. Right?

Effective Networking Skills: Taking Your Job Search To A Whole New Level

Written by David Richter

Your network consists of family, friends, neighbors, co-workers and former employers. It also consists of your dentist, your barber or hair stylist, your accountant and your local grocery store manager. Networking is not only who you know, but who knows you. You may know a lot of people, but how well do they know you – especially in terms of your skills, talents, creativity and potential? How familiar are these people with your value proposition -- your unique gifts?

It is your value proposition that differentiates you fromrepparttar crowd; it is what stands out inrepparttar 135034 minds of those with whom you are networking. Your value proposition isrepparttar 135035 cornerstone for all self-introductory communication. It setsrepparttar 135036 tone. It’s how you make your mark. It is how you describe yourself during any networking scenario.

The best way to network is to communicate your qualities torepparttar 135037 people you know, so they in turn will know you better. Practice doing this in as concise and clear a way as possible. When you communicate your value proposition in a lasered way, you will be extremely effective.

Networking is never about asking someone for a job. It’s about letting people in, and asking questions such as “Who do you know?” and “Who else should I be talking to?” This process can truly mushroom, especially if you don’t wait until you are out of work before making contact with people. The results can be quite amazing.

Networking is also about finding out as much as you can aboutrepparttar 135038 people with whom you are networking. This serves many purposes. Remembering things about a personrepparttar 135039 next time you see them makes them feel significant. They will want to do more for you. Secondly, you can begin to connectrepparttar 135040 dots between their background and your own career objectives. Thirdly, you are building a bridge of trust; your encounter will be viewed as genuine and mutually beneficial, rather than as a manipulative gesture designed just for your gain.

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