Want to gain upper hand in a career marketing campaign?

In Part One we’ll look at how Positioning or “Coming to a Theater Near You” simplifies and expedites your employment hunt by reinforcing employer buy-in through justification of sale.

Rapidly gain employer agreement that you’re right person for job by proving how their organizational needs are met through your specific abilities to solve their identified problems.

Your search shouldn’t be about money Most job hunters passively seek a job by default rather than strategic design. If you do, you may be committing ultimate career crime against yourself, your wallet, and perhaps your future.

Choosing a career because it pays bills puts you in a vulnerable position by exposing you to unnecessary hidden dangers. Your quest will be driven by your needs rather than “customer’s” (an employer’s) requirements. The unfortunate result will always hold you hostage to tyranny of urgent or whatever pressing matter is controlling motivation of your search at time.

Wouldn’t you rather transition to a new career that brings meaning and purpose to your work? Want to know how to make this a reality faster?

Solve problems.

Hot career tip How do you save yourself hundreds of hours while job searching and potentially, over course of a career life time, earn thousands more dollars in income?

Plan a career and target your search where you can position yourself to supply value by providing solutions to company challenges. Pick a job based on an employer’s need rather than your own.

Create demand and position yourself as a problem solver The compelling reason employers hire candidates is to generate tangible benefits for his / or her organization in terms of:

Saving money Increasing revenues Improving productivity Streamline operations Enhancing client relations

Your preliminary oral and written communications should be as electrifying and enticing as those high-adventure “movie trailers” that create convincing first round interest for you to see film.

It is your value proposition that differentiates you from crowd; it is what stands out in minds of those with whom you are networking. Your value proposition is cornerstone for all self-introductory communication. It sets tone. It’s how you make your mark. It is how you describe yourself during any networking scenario.

The best way to network is to communicate your qualities to people you know, so they in turn will know you better. Practice doing this in as concise and clear a way as possible. When you communicate your value proposition in a lasered way, you will be extremely effective.

Networking is never about asking someone for a job. It’s about letting people in, and asking questions such as “Who do you know?” and “Who else should I be talking to?” This process can truly mushroom, especially if you don’t wait until you are out of work before making contact with people. The results can be quite amazing.