How To Master The Art And Science Of Super Salesmanship In 3 ½ Minutes Flat!

Written by Dan Lok


Dear Friend,

You #1 weapon in advertising will always be...

Superior Salesmanship. I am not a born salesman.

If you know my story, I didn’t even have a word ofrepparttar English language on my lips when I first moved to North America. (Even now, my spoken English is not all that great and it comes with an accent that would put Arnold Schwarzenegger or Jackie Chan to shame.)

No, I wasn't born to sell. I had to learn selling...repparttar 120489 HARD way: making embarrassing mistakes, blowing deals right and left, losing clients... and going to outrageous extremes trying to identifyrepparttar 120490 world-class salesmen who would teach merepparttar 120491 way to do things right.

Well, it's taken a few years... quite a few years, I'll admit, but now I've identifiedrepparttar 120492 "tricks ofrepparttar 120493 trade" of selling.

What Took Me Years Will Be Yours In 3 ½ Minutes Flat!

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Tricks ofrepparttar 120494 Trade #1 - People don’t like to be sold

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That's right! Although every year, trillions of dollars worth of goods and services are bought and sold -- billions throughrepparttar 120495 mail alone -- people actually don’t likerepparttar 120496 IDEA of being sold.

What they DO like isrepparttar 120497 idea of OWNINGrepparttar 120498 product, or taking advantage ofrepparttar 120499 service that is being sold.

Look atrepparttar 120500 people in your own life -- friends, family, or business colleagues. Many of them, no doubt, love to buy things. (My girlfriend has a “black belt” in shopping) But I'll bet that none of them like to be sold.

In fact, with most people, if you try to sell them something, they'll become resistant. It's a natural response to perceived pressure.

In fact, selling may turn-off a prospect who was ready to buy. So if you can't SELL, what you can do is TELL. In order to tell you about my product or service:

* I get your attention...

* I build rapport with you...

* I explain what’s in it for you...

* I tempt you by appealing to your emotions...

* I create a verbal picture that teases your desires...

* I demonstrate how my stuff can easily solve your problems...

* I can prove to you that there’re a lot people just like you who have bought and are very happy with my stuff...

* I make you an absolutely irresistible offer...

* I describe a deal where you risk nothing, and yet stand to gain a great deal...

* I handle every single one of your objections...

This is exactly what you've gotta do when you’re writing a sales letter. Don’t apply pressure and don’t bully your prospect with force. Use a little finesse instead. Don't force it -- romancerepparttar 120501 hell out of it.

If you TELL you, I don't have to SELL you... you'll sell yourself!

(And that’s killer salesmanship, my friend!)

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Tricks ofrepparttar 120502 Trade #2 - Hit ‘Em Where It Hurts:

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Is Telemarketing Still Viable for Small Businesses

Written by Ronald Cantu


The telephone isrepparttar lifeline for many small businesses and that includes telemarketing. Yet withrepparttar 120488 advent ofrepparttar 120489 National No Call Registry and fines up to $11,000 many small businesses are faced withrepparttar 120490 dilemna to telemarket or not. Telemarketing has always been one ofrepparttar 120491 most cost effective ways for small businesses to market. And even with most states already implementing some sort of Do Not Call Legislation and charging a small fee either monthly or quarterly to Small businesses owners. It was still a viable marketing alternative. The system was working well for bothrepparttar 120492 states andrepparttar 120493 small business owners. Yetrepparttar 120494 federal government or should I sayrepparttar 120495 politicians didn’t see it that way andrepparttar 120496 FTC feltrepparttar 120497 need to protectrepparttar 120498 consumer against those wretched telemarketers by implementing it’s on Do Not Call laws. One might even believe that these concerned politician’s hearts were inrepparttar 120499 right place if it weren’t forrepparttar 120500 fact that they decided to exclude themselves from their on laws. Yesrepparttar 120501 National No Call Registry does not apply to our political representatives. They can still call you up anytime and ask for your vote or your money. How convenient. So where does that leaverepparttar 120502 small business owner. Withrepparttar 120503 National No Call List at a price of $7000 annually many small business owners will elect to stop telemarketing. Fortunatelyrepparttar 120504 FTC did make a portion ofrepparttar 120505 list free for anyone requiring only a list of Do Not Call numbers in their area. Yes you can go torepparttar 120506 National No Call Registry Website and download a list of up to 5 Area codes of No Call Numbers free of charge. This should be sufficient for most small businesses.

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