Marketing: How To Market Your Business With Email

How To Market Your Business With Email

Written by Brett Krkosska

Email marketing has become a favored method of reaching consumers among U.S. businesses. In a survey by repparttar

Direct Marketing Association, two-thirds of companies say their sales increased in 2001 because of email marketing, and sixty-three percent credit email as repparttar 121445

most effective way to retain customers.

This isn't so surprising given that email is repparttar 121446 most popular activity among Internet users. This popularity, coupled with email's cost-effectiveness as a marketing vehicle, make it an important customer acquisition and retention tool.

Before looking at repparttar 121447 various ways you can use email marketing, let's examine how to make your campaigns more effective. Like other marketing methods, when using email you should pay attention to some basic rules of engagement.

1. Target Your Message

Put your messages in front of people who are most likely to have an interest in your product or service. Know who your product or service will benefit and where these people can be found.

2. Offer Value

When people visit you by way of your promotions, create an environment of value which puts your visitors in a buying mode. That is... offer irresistible benefits, make it effortless for people to see repparttar 121448 benefits, create an urgency in people to get repparttar 121449 benefits from your product, and make it easy to buy repparttar 121450 benefits (your product or service).

3. Use Repetition

An integral part of successful marketing is your visibility in front of potential buyers. Therefore, it's important to realize repparttar 121451 necessity of putting your message in front of people repeatedly.

4. Track Your Marketing Results

Another important consideration is repparttar 121452 performance of your promotions. Tracking allows you to test your promotions and zero in on things that work. Here some ways to evaluate repparttar 121453 results of your marketing efforts:

==> URL Tracking

One of repparttar 121454 easiest ways to track responses to your promotions is to code your URL. Simply add a special code at repparttar 121455 end of your link and then look at your log files to view clickthroughs. You can use any code you like following repparttar 121456 question mark. The coding will look similar to this: http://www.yourdomain.com/?advert1

==> CGI Tracking

Using your CGI directory you can accomplish many tracking tasks. CGI scripts run on your server, so you should be versed in their installation or be prepared to pay for installation from repparttar 121457 supplier. You can use a free link counter script such as LnkinLite at dtp-aus.com, or go with a more powerful program as found at Adtrackz.com.

==> Tracking Services

If you prefer not to work with scripts, you can hire a third party to track your campaigns from their server. These services charge a monthly fee, but are well worth it in terms of helping you pull repparttar 121458 best results from your advertising. Check out HyperTracker.com or ROIbot.com to see repparttar 121459 versatility these services offer.

Six Effective Ways To Market With Email

By targeting your market you bring in willing buyers. With an attention to delivering value, you remove barriers that hinder sales. Through repetition you're able to demand recognition, and with performance tracking you are able to market with repparttar 121460 greatest impact. Now you can market with gusto! Here are six very effective methods:

1. Start an Opt-In Mailing List

This is a favored method of many email marketers. Those who opt-in to your list have already shown an interest and are ripe to receive your messages. Provide useful and free information people can really use, and at repparttar 121461 same time offer services or products which cater to their needs.

How To Cash In On Unlimited Free Ezine Advertising

Written by Ken Hill

If you've spent any time advertising your business in ezines, you are probably already aware that ezines can provide an affordable, profitable means to promote your business.

But did you know that an even more effective way to market your business in ezines is to write your own articles for publication?

Why?

Because running an ezine is a lot of work, and ezine publishers are strapped with not only repparttar day to day running of their ezines and businesses but also with providing their readers with useful, quality content on a continual basis.

If you are able to share your knowledge by writing articles, you can provide ezine publishers with content that will be of interest to their subscribers while also promoting your business for free through your resource box at repparttar 121444 end of your article.

Just add a notice in your resource box that your article can be reprinted in other ezines as long as it isn't changed and your resource box is included, and your article could be reprinted in many other ezines.

If you write a good article, you will find that other ezine publishers will be glad to run your article.

This can translate into hundreds of thousands of ezine subscribers reading your article and finding out about your business without you spending any money on advertising or spending any effort on marketing your business other than writing your article.

Many ezines also keep an archive of their past issues where your article can be found with a live link back to your website.

How can you start getting your articles published?

One way to submit your article for publication is to submit your article directly to ezines that you would like to run your article. You can do this by submitting your article to ezines you are already subscribed to that accept articles. You will already have a good idea of what topics those ezines focus on, and if your article's content matches repparttar 121445 type of content those ezines provide. Make sure that you check each ezines policy concerning article submission before you submit your article.

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