How To Market Effectively Even If No One Understands What You Do

Written by Debbie LaChusa


So how do you effectively market your product or service when one knows anything about them because you're in a new and emerging industry? How can you expect to get customers if no one understands what it is that you do?

If this is your situation then a big part of your marketing strategy will need to be educating consumers about what you do. If yours is a field that is relatively new, or perhaps misunderstood, adopting an education strategy can help consumers understandrepparttar benefits you provide and feel more comfortable withrepparttar 146844 idea of purchasing your products or services.

Educational marketing is best done through vehicles where you have space or time to fully explain your product or service andrepparttar 146845 benefits it provides. Or perhaps even to debunk some common misconceptions.

Publishing a newsletter or Ezine, or writing a regular newspaper or magazine column are great ways to educate and generate positive awareness.

Deciphering Marketing Lingo for Small Business Owners

Written by Debbie LaChusa


Maybe you've heard these different marketing terms, maybe you haven't. Either way, let me help to clarifyrepparttar difference between them, because you should have all three if you want to market successfully. And knowing what they are may be your first step to accomplishing all three for your business.

Unique Selling Proposition

A unique selling proposition, sometimes referred to as a USP, isrepparttar 146843 one thing that is unique and valuable about your business, product or service? And it must be unique and valuable to your prospects or ideal clients, not just to you.

It may be an inherent attribute of your product or service (it'srepparttar 146844 only blue widget available and blue isrepparttar 146845 color your ideal customers prefer) or it may be something you create. I createdrepparttar 146846 USP for my business, 10stepmarketing.

There are many marketing training programs and educational products available. But there were none I could find that taught small business owners how to create and implement their own marketing plan using a simple, step-by-step, question-and-answer method.

So I created my marketing training program (name and all) to fill this void inrepparttar 146847 marketplace. And it became my "created" USP. It didn't exist when I first started training 5 years ago I created it and built my business around it.

Your USP is an idea or a concept. It is notrepparttar 146848 exact words you feature in your marketing. You will however use it to write and create your marketing messages.

Single Message

This is what you say about your business, product or service when you market. It isrepparttar 146849 one key idea or message you include in all of your marketing. It may be very closely related to your USP, but it may not be exactlyrepparttar 146850 same.

You will determine your single message AFTER you determine your USP. Additionally, look at your single message asrepparttar 146851 one thing you could tell your prospects to change their mindset about your product or service, from what they currently think to what you WANT them to think.

It is usually written inrepparttar 146852 form of a short statement or sentence. Its job is to take your prospects from what they think now to what you want them to think. Most likely you will NOT feature your single message in your marketing materials exactly as you have written it in your marketing plan.

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