How To Make Yourself a Successful One-of-a-kind Resouce in Your Industry

Written by Burt Dubin


A touch of background first: A successful, journeyman level speaker, serving associations and corporations, I routinely received fees of $3000 to $5000-6000 for 1 to 3 hours of programs. I got 1 or 2 bookings a week.

What does this mean to you: Start by being truly outstanding at what you do. Build a solid foundation. Stand out from all others. Be unique and unduplicable.

Then, take these actions:

Action 1.:

Marketrepparttar outcome of your services, and notrepparttar 125568 services themselves. (I marketed success inrepparttar 125569 business of speaking. Nobody else did that).

Marketrepparttar 125570 results of your work, notrepparttar 125571 work itself.

Action 2.

Give a money back Guarantee of success. In writing. With teeth. (The first few years, I gave back some money. Since 1995 nobody has legitimately requested their money back.)

Give a real money-back Guarantee.

Action 3.

Don't allow scoundrels to get at you. Make your Guarantee conditional upon specific performance byrepparttar 125572 other person. ( Mine is simple. " Do what I guide you to do and document to me that you have done so." That's all.)

Protect yourself from scoundrels.

Action 4.

Do exhaustive research. Spare no expense. Make yourselfrepparttar 125573 very best on earth at what you do. Do more that is required. Do more than is expected. Do more that anyone in their right mind would do.

Berepparttar 125574 best,repparttar 125575 very best at what you do.

Action 5.

Stimulate referrals. Let your clients or customers know they are rewarded for referring folks who invest in what you offer. Give appropriate gifts, depending onrepparttar 125576 size ofrepparttar 125577 ticket. My product is $4000 to $6700. I give a choice of gifts, $300 in cash. $300 to their favorite charity in their name. $300 in products.

Training Coordinator

Written by Mick Farmer


Your Vehicle Bubble - You are driving in a queue of traffic travelling at about 10 k/ph. Suddenly and unexpectedlyrepparttar vehicle behind hits you. Whose fault is it? Legally -repparttar 125567 person behind you say. Well that's partly true, BUTů

A defensive driver is aware of what is happening 360 degrees around their vehicle. This space is called your "vehicle bubble" and is comprised of 25 metres around your vehicle.

Understanding this space (its officially called "space management") and knowing what is happening in it at all times is not only an important part of defensive driving but also in security training. For obvious reasons - if you don't see it happening, you can't react to it.

Once you know what is happening within your vehicle bubble, you should also be prepared by planning for what may happen in it - expectrepparttar 125568 unexpected. So what can you do about a rear end shunt? Leave yourself an "out" - enough room between you andrepparttar 125569 vehicle in front so that IF you have to move forward or out ofrepparttar 125570 way - you can.

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