There's so much to know when you choose to make yourself major speaking or training presence in your market. So, best I can do in this space is deliver what-to guidance. Think of this as a General Session, rather than a seminar!
Picture yourself as Campbell's of canned soups, Kellogg's of corn flakes, Heinz of ketchup, Sony of consumer electronics, Peter Drucker of management consulting, or Alvin Toffler of futurists. You're definitely King of Hill. You're #1 choice in your field. It's worth noting here that as an expert who speaks, when you deliver desired outcomes to major entities, you can justify very high fees.
Observe that these examples are finite. They are big names in their niche, only in their niche. You'd be mighty suspicious if you saw a can of Sony soup on shelf, or Peter Drucker salad dressing. (Yet, you would go for Newman's Own Salad Dressings because Paul Newman invested years in cultivating a presence in food markets!)
What's point here? You, by relentless pursuit of excellence in your service to your chosen market, can make yourself dominant player in game. Within one market, rarely more than one market. (You can't have your backside on more than one horse at a time!)
So, how do you make yourself major speaking raining presence in your market? Let's look at this question:
1. Make yourself an expert, first. Then a world-class expert. Then, world expert: Naturally, you cannot fake expertise. You got it or you don't. Therefore you do what is appropriate to become master of your topic. How to do this is revealed in depth in my Speaking Strategy Report #1, Positioning Magic. ( Speaking Success System owners have this in Vol. 2, VIII.) Readers can get this from secure server on my web page. (Details below) There is no substitute for authentic, dyed-in-the-wool expertise.
2. Along way, start to write articles: If you're not already a fine writer of commercial prose, go to and open to FREE DOWNLOADABLE ARTICLES Section. Request my article called, How To Write Like I Write. It's free direct from my auto responder. Do what it tells you to do-and you'll compose credible articles. Get your articles published in periodicals read by those in your chosen niche. Some of how-to's of doing this are in above Special Report. Other how-to's are in Speaking Success Report #2, Get Your Share of Best Corporate Markets For You, and Speaking Success Report #3, How To Penetrate Rich Corporate Markets Now. (Speaking Success System owners have these already in Volume 1, III.)
These Reports, and others, are available from secure server at SPEAKING SUCCESS PRODUCTS, . (All of my Reports include a 5-year Money-Back Guarantee. You get solid value or you get your money back!)
3. Now, master your Inner Game: When you commit to make yourself major presence in your market, one inescapable truth surfaces. You simply must be master of your Inner Game! Here's how to do it:
Tennis champion, Tim Galloway, first wrote The Inner Game of Tennis. In this book, he discusses 4 attitudes of Inner Game concept. They are self-esteem, self- image, self-confidence, and self-discipline.
As a successful tennis coach, he taught these attitudes to aspiring tennis players. With some tennis skills, as well as these attitudes, aspirants went on to transform themselves into wonderful tennis players.
Tim then looked into game of golf. After due diligence and testing, he proceeded to write The Inner Game of Golf.
After proving concepts valid in that game, he investigated what makes a salesperson outstanding. Soon after, he wrote The Inner Game of Selling.
It seems that when you have high self-esteem, self-image, self-confidence, and self-discipline, you can make yourself a champion at anything. This includes business of speaking.
Here are ideas you can engage to master your inner game:
3.1 Accept your uniqueness. You are one-of-a-kind. You have magnificence inside you, longing and yearning to be released. Only by allowing your unique magnificence to flourish and serve others can you fulfill your purpose in this life.
3.2 Set meaningful goals for yourself. Determine specific actions to realize those goals. Then, relentlessly take those actions. Your actions are to move you toward achievement of your mission.
3.3 Write a Mission Statement. During your lifetime, you may have many missions, each fitting your circumstances at time. Dedicate your resources and your energy to realize your mission. (Speaking Success System owners have a detailed outline of 11 exercises that yield an empowering mission. Readers who want access to these exercises may order Speaking Strategy Report #2: Mission Possible, from secure server on my web page, cited above.)