How To Make Your Sales Letters Bullet Proof

Written by Mike Jezek

I'm going to show you inrepparttar next few moments how to make your sales letters and direct mail several times more powerful. In fact, what I'm about to emphasize to you may enable you to eat more of your competitors market share. Every time before you sit down to write your sales letters or direct mail take out a sheet of paper and think of every possible objection your prospect could come up with to avoid buying your product or service. This may take a while and it may seem a pain at first but I assure you that this is incredibly important. After you have come up with every possible reason why your prospects may say no to your offer, stop and consider any possible objections that may come up related to your specific industry or specific tastes of your target market. In other words, would your market be more inclined to buy only brand name products or services, would your market be more inclined to buy only a more attractive product over a less attractive one irregardless of quality? Ok, now let's say you've done all ofrepparttar 108178 above. Here's what you do next. Think very carefully about how you'd overcome those objections to persuade Mr. Prospect to buy or respond.

Getting people to part with their money, the old-fashioned way.

Written by Walter Burek

Neither snow, nor rain, nor heat, norrepparttar rising cost of postage can keep a well-written sales letter from persuading readers to send money directly to its writer or organization. And many ofrepparttar 108177 techniques successful direct mail writers have been using for years work equally well on-line today. Here are ten tried-and-true tips fromrepparttar 108178 snail-mailers.

1. Have a plan. Writing a sales letter is a lot like writing an ad. And successful advertising starts with clear thinking about what to say 末 and to whom. Picture your prospect in your mind 末 in terms of age, income, attitudes, andrepparttar 108179 product she or he uses. Then determinerepparttar 108180 single most important benefit your product offers. The essence of a good plan is sacrifice 末 playing downrepparttar 108181 lesser benefits to concentrate onrepparttar 108182 biggest.

2. Start fast. The first sentence of your letter isrepparttar 108183 most important. That's when your prospect decides whether your letter is just an other piece of junk mail or something that will make him say, "This sounds interesting. I'd like to know more about it." Involve your reader in your first sentence, or your second sentence may never be read.

3. The early offer getsrepparttar 108184 worm. Direct-mail pros work onrepparttar 108185 coupon first, notrepparttar 108186 letter. What'srepparttar 108187 offer? How should it be stated? What arerepparttar 108188 terms? The offer is what getsrepparttar 108189 action. So make it clear. Make it direct. And make it early. Because a good offer can outpull any other technique to get your letter started.

4. Showrepparttar 108190 benefits Write about benefits, not features. A feature describes a product; a benefit explains what it does forrepparttar 108191 reader. Remember that people don稚 want to buy grass seed. They want to buy a beautiful green lawn.

5. Show some personality. The tone of your letter should be as important as what you say. Writerepparttar 108192 way you speak, usingrepparttar 108193 language ofrepparttar 108194 reader, so he perceivesrepparttar 108195 sales pitch is coming from a peer rather than an outsider. By using this approach, you receive empathy fromrepparttar 108196 reader by saying, "Look, I'm just like you. I know your problem; I've been through it; I have a solution." Writing peer to peer 末 writing as you would speak to a friend 末 isrepparttar 108197 tone you want to cultivate in every letter you write.

6. Go long. The amateur letter writer assumes that people will not read long letters. Allrepparttar 108198 research tells us otherwise. The fact is that long letters sell better than short ones. If they make an attractive offer. If they getrepparttar 108199 reader's attention atrepparttar 108200 top. If they are packed with facts. You are asking your readers to make an investment 末 of their time, money, or both. They need to be 末 they want to be 末 convinced that what you're selling is worth it. And that takes plenty of information. Sorepparttar 108201 more you tell,repparttar 108202 more you'll sell.

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