How To Make Writing Free Articles Pay Off!Written by Jeff Smith
Everywhere you look, you're being told to write articles to get free publicity for your online business.Does it really work? What do you write about? How do you submit your aticles? More important, how do you get them published? Using articles as a marketing approach does work. You can convert more sales, generate significant traffic, increase your search engine ranking and "brand" yourself an expert just by writing one or two articles every month. I recently wrote an article called "How To Make Pay Per Click Advertising Payoff" for a past newsletter edition, you can see it right here: http://www.infoproductcreator.com/articles/ppcpayoff.html So far, this article has been included in over 25 publications, exposed to over 1 Million subscribers, and has been responsible for significant sales - all for 30-minutes of work. I'm not a professional writer, not an "expert" on search engines, and I did absolutely NO research for this article. So how did I write it and why was it so successful? Here are some of reasons... 1. The article topic is in high-demand. Not only is internet marketing a hot topic, but Pay-Per-Click search engines are still a mystery to most people. More importantly, online marketers stand to lose significant money if they don't have "insider" tips on maximizing their return on investment. Try and write to a) save people money, b) make people money, c) motivate people, or d) entertain people. These are all strong motivators and ezine publishers know it. 2. Base your content on personal experience. Here's a simple, yet highly effective formula for writing powerful, high-impact articles that publishers are looking for. Take action, try something and write about why it worked, or didn't work. There are thousands of articles submitted everyday, but only a select few are based on personal experience, and that's what major publishers are looking for.
| | Make Your Readers And Customers Love You - Tell Them How-To Do It!Written by Willie Crawford
One of bits of feedback I've gotten many times from my ezine readers is that they want more how-to articles. Everyone tells them "what" to do to: build their business, drive more traffic to their websites, make more sales, etc. However, very few people tell them "how". Many readers have told me that they really want step-by-step how-to articles. Newbies to your business are looking for this same how-to information.How can you use that tidbit of information in your business? We'll... if you use ezine articles to reach your audience, it's simply writing articles that give them step-by-step instructions on how to do whatever article is about. That actually makes many articles very easy to write. Simply list steps involved in a task, elaborate a little, choose an enticing title and your article is done. What could be easier? If you publish an ezine, you can benefit from that bit of insight by writing or choosing articles that really tell readers how to solve their pressing problems. That makes it easier to choose from countless articles submitted to you. Select ones that provide detailed how-to information. It's what your readers want. If you have a niche website, give your visitors some step-by-step instructions on how to do whatever site is about. I do this on one of my cooking websites for example. It works beautifully and generates massive repeat visitor, and buyers for my cookbooks :-) Pages on your site that outline a procedure step-by-step usually end up with lots of outside links pointing to them. Something as simple as:
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