But for some of my subscribers to my newsletter, they find it difficult to accomplish. They say that it is hard to “talk on paper”. How can this be? My guess is that training in school did not provide much opportunity to practice on writing a conversational piece of work.

Another guess is that there are tons of articles by copywriting experts on writing screaming headlines but less help is available on how to make rest of your sales copy sound conversational.

The solution that I propose is to speak to a recorder and have what is recorded transcribed. Having said that, here are 30 short phrases that can possibly help you connect ideas on your sales letter into one flowing conversation:

2. Start an e-zine for your web site. When people read each issue they'll be reminded to revisit your web site. They'll see your product ad more than just once which will increase your orders.

3. Form an online community. It could be an online message board, e-mail discussion list or chat room. When people get involved in your community they will regularly return to communicate with others.

4. Write articles and submit them to e-zines, web sites and magazines that accept article submissions. Include your business information and web address at end of article.