They join every affiliate program and MLM opportunity in sight, they email everyone they can, place ads in all FREE Ad sites that are available, join discussion groups and basically invest HUGE amounts of time and effort for sole purpose of reaping a profit.

Does anyone actually make any money online?

Yes.

They do make money working online.

Some folks are even lucky enough to make a LOT of money working online, more often than not by being one of first to join a program that gets hot.

But vast majority of people operating as I have described above, will NOT make significant amounts of income.

Sure, you can make money working as an affiliate for some other online enterprise. But you are working for someone else.

The best you can hope for is to earn a small percentage of total take involved.

And, many have made money with MLM projects online but this is also a situation where you are working for someone else and for a small percentage.

You will earn those small $20 or $25 commission checks after investing several months of hard work and so much time that you are lucky to reap a few pennies per hour of your time invested.

That is NOT way to make money online, that is way to earn meager money only.

But there is a secret to breaking that meager money cycle.

You will NEVER make significant amounts of money working online until you change one key ingredient of online money making recipe.

That key ingredient is to make, offer and own your very own unique service or product.

Do not let this idea scare you.

If you can grasp this concept and act upon it, you will have established foundation that you need to make some truly SERIOUS MONEY working online.

What is my definition of making truly SERIOUS MONEY?

If you are one of these discussion list owners, then this article is for you.

I have been managing discussion lists on net for nearly two years.

Truth is, average list has 28 MEMBERS. And, chances are 24 of lists' members are LURKERS. Lurkers are those who are members, but never post a single question or comment to list. Every list has them. Yet, most list owners are frustrated by lurkers. They would like to see discussions on their lists, so that they may be educated same as lurker.

I have one list that is a discussion type technical support list. I have 140 members on that list and 120 of them are only lurkers. This list is set up for lurkers who have computer problems to ask their questions, and professionals answer questions. Many of lurkers find this an interesting and educational forum in which they only participate when they have questions.

This list will go often times for up to 8 weeks without a single question being posted, and then pow, ten questions in two days.

If you are interested in exploring this list, then please visit: http://groups.yahoo.com/group/WindStorm to get details.

Most discussion lists top out in membership around 150 members. There are of course exceptions to this rule, but more often than not, a discussion list will hold between 20 and 150 members.