How To Make An Extra $100,000.00 Each Year

Written by Karin Manning


HOW TO MAKE AN EXTRA $100,000.00 EACH YEAR BY ADDING A FEW LINES OF SCRIPT TO YOUR ONLINE ORDER PAGE

McDonalds has added over 200 billion dollars to their sales with their one line “Would you like some drinks or fries with that?”

Sales are made or lost by what is written in your online store. What you say and how you say it determines just how much merchandise is sold in your online business.

If your thank you page simply says thank you and then proceeds to finaliserepparttar ordering process you are missing out on some serious money that should be lining your pocket.

Why? Because that person has ALREADY made a decision to buy something that you are selling.

That person already has their credit card ready to make a purchase from you.

That person has already come torepparttar 121027 decision that what you are selling will help them in some way.

So to make more money with no extra effort on your part let your customers (note they are not your prospects any longer) come to a positive choice when they go throughrepparttar 121028 order process by assuming that they will incre*se their order by making another positive choice.

For example,

“Would you like an order of chocolate or vanilla ice cream with your cake” assumes that they will have ice cream already with their cake, they have to choose which flavour.

“Would you care to order a red or white wine to go with that”?

The 5 Toughest Problems Facing Online Retailers

Written by Raynay Valles


What arerepparttar toughest problems facing online retailers in 2003?

Problem # 1 Getting visitors

The number one complaint of online retailers is they are not getting enough visitors.

Many choose to get visitorsrepparttar 121026 same way their competitors do. Online retailers try search engine placement, pay-per-clicks, banner ads and other marketing tactics.

Banners can cost as little as $1 per 1000 views. Email lists can be as inexpensive as $30 per 10,000 names. Despite these low prices, retailers are finding that many times these tactics don't deliver enough sales to justify repparttar 121027 cost.

Problem # 2 Low conversion rates

Turning visitors into customers isrepparttar 121028 second biggest problem that online retailers face. This becomes a greater problem when retailers sell items that people prefer to see and touch before buying, such as clothing.

Do you knowrepparttar 121029 answers to this question:

What percentage of your visitors become your customers?

That percentage is your sales conversion rate. This number is one ofrepparttar 121030 most overlooked and most impactful numbers in online marketing. It's overlooked because website owners often think that more visitors isrepparttar 121031 route to more customers. What if their marketing is bringing lots of visitors but their website is sending them away?

Websites can send visitors away in many ways, from frustratingly slow download times to poor sales copy. Visitors in general complain of having to download plug-ins to viewrepparttar 121032 website and confusing navigation.

Most ecommerce businesses are getting 1-2% sales conversion. A small change in your conversion rate can have a big impact on your bottom line.

Let's say you run your numbers and find that you have a 1% conversion rate. Applying marketing know-how, you make some changes to your website that makes customers more likely to buy. Next week you test your sales conversion rate and find that it's 2%. You've doubled your sales, without spending more money marketing!

Once you get your sales conversion higher, your marketing budget performs better. The same money that was bringing you 1% sales conversion is now bringing 2% sales conversion.

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