"How to Transform a Boring Message Into A Killer Cover Letter - Part II"In Part I, we covered how to grab reader's attention with opening sentence. Now we'll get them interested, arouse desire, and get them to take action. Let's get moving.
Interest
Now that you have reader's undivided attention. The next step is get them interested in what you have to offer. In this case, since you're applying for a job, goal is to get reader interested in you, right?
So how do you do that? You feed them interesting facts. Like how much money you saved your previous employer. By telling them how you were at top of your class. Or that you were one of top salespeople and qualities you possess that enabled you to become a top performer.
Look at your past. There have to be some accomplishments you can talk about. And you must possess some strengths that enabled you to achieve those accomplishments. Don't keep them to yourself. Tell hiring manager. Create enough interest to make reader want to know more. How else can they make an informed decision? You're not helping anyone by holding back.
Desire
You've grabbed reader's attention and created interested, now you'll arouse desire by describing benefits company will get if it "buys" what you're selling (which is you). What are benefits of hiring you?
You've got a proven track record. You possess qualities that have made you successful in past and will continue to make you successful in future. The hiring manger will be congratulated for making such an outstanding hiring decision. Those are some general ideas. I'm sure you can think of some that are more specific to you and your situation.
Fill in details that apply to your situation. Do you have some special certification or accreditation? Do you have a specialized degree? Do you have unique and relevant experience that make you an ideal candidate for job? Surely, there are several benefits you can use to sell hiring manager on bringing you in for an interview.