You have permission to publish this article electronically or in print, free of charge, as long as
bylines are included. A courtesy copy of your publication would be appreciated - send to: diana@ohiohelp.netHow To Keep Your Sales Soaring
Worrying that economy or your industry in particular might be slowing down? Forget about it. Build momentum and create your own sales surge!
1. Maximize effectiveness of your banner and other ads. Don't just use same ad on every page. Use a variety to attract greatest number of clicks.
2. Make your web site load much faster by cutting down on huge banner ads and start using more buttons. Smaller button ads also take up less space on pages, leaving more room for uncluttered white space.
3. Offer free advertising space to well known and respected companies on your web site. Sometimes people link their business credibility to yours.
4. People have been taught all their life to respect people in authority. Let your visitors know that you are president or CEO of your business. Don’t be shy!
5. Offer people a free telephone consultation before they order your product. When they get to know you personally, it could convert to more sales.
6. Test "bill me later option" on your web site. Most people are honest and will pay you. It is a powerful little niche and could increase your sales.
7. Find a charity your target audience would likely support. Team up and share news with your propects and clients in your ad copy so that they know you are donating a percentage of profits to that charity. Learn more copywriting tips from correspondence courses at American Writers and Artists Institute; then get some help putting what you learn to use: http://www.presssuccess.com/specialty.html
