How To Keep Visitors On Your Site Longer and Bring Them Back Again and Again

Written by Chris Small

You work very hard to bring traffic to your site. When they finally do get there what happens? Well in a lot of cases they.... leave. Yup, they simply move on torepparttar next site. That click happy mouse hand just doesn't like to stay put for long.

What’s a poor webmaster to do?

Following are five suggestions that will keeprepparttar 132093 mouse clicks within your site.


The first area to look at is your copy. What arerepparttar 132094 first 30 to 50 words that a visitor reads (if they read it at all). Is it compelling? Does it ticklerepparttar 132095 readers fancy enough for them to keep exploring?

You need to learn and applyrepparttar 132096 art of copy writing. If you can not write an effective presentation for your site you really should consider hiring someone who can. After all, what’srepparttar 132097 point of doing allrepparttar 132098 marketing only to lose them onrepparttar 132099 first paragraph.


Yes, we've all read that you can have a terrible looking site but still make money with effective copy. While there may be some truth to that, it is certainly no excuse to get sloppy inrepparttar 132100 design and presentation of your site.

When meeting new people you always want to look your best. Likewise onrepparttar 132101 web, that first impression is extremely important. This static collection of pixels onrepparttar 132102 monitor is all that they have to go by. Make it a good one.

I am competent enough at using html and software programs to build ‘a decent web site’. But, my objective is not ‘a decent web site’. It is to have a GREAT web site. So I have chosen to work with one ofrepparttar 132103 best designers onrepparttar 132104 Internet. If you are serious about presentingrepparttar 132105 best possible site torepparttar 132106 world then I encourage you to find a skilled, artistic designer too.


How can you discover what it is that your visitors are truly looking for?

For starters, do a reverse search atrepparttar 132107 Search Engines. Some ofrepparttar 132108 bigger Search Engines like Excite have a search voyeur that shows yourepparttar 132109 actual words and phrases that are being used at that moment.

Visitrepparttar 132110 busiest sites that are in your industry. Look at what they are offering and how it is presented.

Conduct an in-house survey. Ask your visitors and newsletter readers what they are looking for. You'll see a much better response rate if you offer some type of incentive for them takingrepparttar 132111 time and effort to fill out your form or questionnaire.

Free online content to make your website sticky!

Written by Chuck McCullough

Depending on what you are reading, most sources state that a person must see an offer somewhere between 3 and 10 times before he or she will actually purchase.

And unless you are a master copywriter with expertise in forcingrepparttar sale down your visitor's throats, chances are that you will need to figure out how to get them back to your site for another visit, or two, or three.

Of course, withrepparttar 132092 right targeting you can throw yourself in repparttar 132093 path of those that are ready to buy, and getrepparttar 132094 sale. But what about converting those casual surfers into lifetime customers?

The best way to carry out this task is to figure out how to get your visitors to stay on your site longer, and hopefully return often. If they come back for future visits there will be a greater chance that they will actually purchase from you, or fromrepparttar 132095 affiliate programs that you are promoting.

This requires a different set of skills. Skills that usually point to that dreaded four-letter word that we all hate...WORK!

Its work because one ofrepparttar 132096 items required to bring users back is fresh, frequently updated content such as articles, reports, and tips. Finding and keeping updated content on your site can quickly become a dreaded chore.

In addition to fresh content on your site, you should produce a newsletter for your visitors. A newsletter can be a very powerful way to get your visitors to return to your site, and view your offers again. But, this also can be a time consuming venture.

How do you accomplish these tasks if you fall intorepparttar 132097 "no time" category?

You familiarize yourself with a concept known as "syndicated content!"

This has become a very popular means for website owners to offer fresh, up-to-date information for their visitors...with minimal effort.

Basically, you find places that allow you to publish their articles, reports, tips, etc. The usual exchange for this valuable content is that you includerepparttar 132098 authors information atrepparttar 132099 end ofrepparttar 132100 article when you publish it.

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