Depending on what you are reading, most sources state that a person must see an offer somewhere between 3 and 10 times before he or she will actually purchase.
And unless you are a master copywriter with expertise in forcing sale down your visitor's throats, chances are that you will need to figure out how to get them back to your site for another visit, or two, or three.
Of course, with right targeting you can throw yourself in path of those that are ready to buy, and get sale. But what about converting those casual surfers into lifetime customers?
The best way to carry out this task is to figure out how to get your visitors to stay on your site longer, and hopefully return often. If they come back for future visits there will be a greater chance that they will actually purchase from you, or from affiliate programs that you are promoting.
This requires a different set of skills. Skills that usually point to that dreaded four-letter word that we all hate...WORK!
Its work because one of items required to bring users back is fresh, frequently updated content such as articles, reports, and tips. Finding and keeping updated content on your site can quickly become a dreaded chore.
In addition to fresh content on your site, you should produce a newsletter for your visitors. A newsletter can be a very powerful way to get your visitors to return to your site, and view your offers again. But, this also can be a time consuming venture.
How do you accomplish these tasks if you fall into "no time" category?
You familiarize yourself with a concept known as "syndicated content!"
This has become a very popular means for website owners to offer fresh, up-to-date information for their visitors...with minimal effort.
Basically, you find places that allow you to publish their articles, reports, tips, etc. The usual exchange for this valuable content is that you include authors information at end of article when you publish it.