Did you know that most of your visitors probably never go beyond your homepage? And a lot of them leave within ten seconds of hitting your homepage, NEVER to return again?
These are wasted visitors, and you must do everything possible to reduce waste, or you'll simply miss out on a great amount of profits.
Luckily, there are a couple of effective tactics you can employ to prevent visitors turning their backs on your site. I've outlined ten of them in this article. The basic strategy is two-fold: 1) Trying to keep people on your site 2) Getting them to subscribe to your mailing list.
Here we go:
1. Make it a priority to collect opt-in email addresses
Your number one marketing priority on Web should be to build your opt-in mailing list. This is where most of your customers will come from. And best thing is, once they're on your list you can sell to them over and over. Include a subscription form for your ezine on EVERY page of your Web site (check out my own site for an example of this - pay attention to left hand margin).
2. Put up testimonials
Put up a couple of shining testimonials right on your homepage. Interject your homepage copy with a couple of these testimonials. Add names and email addresses of persons who wrote testimonial to boost credibility (ask them first though). Remember: NEVER fake a testimonial! Not only is it unethical, but it'll show through. And if I'm not mistaken, it is also an illegal practice.
3. Don't link out on your homepage
Keep ALL links on your homepage internal. In other words, don't give visitors a way out so they wont leave as soon as they arrive.
4. Make your headline stand out
Your homepage headline should be in large font type, and very attention grabbing, while at same time hype-free. Study some great sales letters you've come across on Web. You'll soon realize that one of things they all have in common is a headline that just makes you WANT to know more about whatever product/service is being offered.
5. Work on your copy
The most powerful selling tool at your disposal are WORDS. You need to get your copy perfectly tight (especially homepage). This is not an overnight process. It takes several weeks (and even longer) of trial and error to get it right. Check your log files after each change to find out how many people leave your site via your homepage. Make it your mission to reduce this number, until you've hit such "tightness" that you can't get it any better. Take some free online copy writing courses to learn how to improve your copy (I've listed a couple on my site). Whatever you do, write for your TARGET audience!