There are millions of web sites trying to get listed in top 20 spots of major search engines. That amounts to a lot of competition! Even if your website can't get in Top 20, you can use indirect ways to get it there.

How do you do this? By using success of others to your advantage. Look up top 20 web sites on major search engines under keywords and phrases people would find your web site. The key would be to your website's link on those web sites.

The most expensive way would be to buy ad space on those web sites. If you don't want to spend any money, you could use ten strategies below. These strategies may not apply to every web site.

1. Participate on their discussion boards. You could post questions, answer other peoples questions, and join in on conversations. Just include your signature file and link at end of your messages. This is a great way to build link popularity for your website.

2. Ask web site owner if they would like a f.ree ebook to giveaway to their visitors. You could have them link to your web site or include your ad in f.ree ebook.

3. Submit content to their web site. You could write articles for their web site and include your resource box and link at end of article. If they publish it, you'll indirectly be at top of search engines and your site's link popularity will soar!

A while back I wrote a little article called “My Vision of Multiple Streams of Income”. After receiving several emails asking for a sequel and sharing more real life experience I decided to give an update on my journey with SFI and Stone Evans’ PIPS system.

As I mentioned in my last article I went off a good start with this system and I honestly can attest it really works. The only negative thing is, if you want to call it this way, that I put a lot of effort into this project. The system is designed to run on autopilot, that’s great. But until you’ve reached a certain level of visibility, you need run your promotions around clock. I’m almost there.

As an example: I run several Google AdWords campaigns to promote my website and SFI. The reason for this is simple. This is a highly competitive market and achieving high rankings with major search engines takes a long time and due to rough competition you won’t be able to reach top without a few backdoor tricks.

So I took route of actually spending some advertising money and in return I have a wide spread exposure. Remember baseball movie with Kevin Kostner “Field of Dreams” with famous remark “If you build it they will come”? Unfortunately this is no longer true for internet.

Back to topic of controlling advertising cost with Google AdWords. I closely track my expenses and I keep a lit on it if it gets too high.