The longer it takes for publisher to acquire your article easier it is for them to walk away. Some publishers aren't as determined as others and simple act of procrastination can lead them to never publishing your article.

The easier it is for a webmaster to obtain your article better chance you have as an writer to send more traffic to your website.

In time that they could've already copied and pasted an article for publication they've spent wasting it away on actually trying to get it.

So how can you make webmasters and publishers job 100% easier and increase your chance of getting your article published?

1) By reducing their effort as much as possible. Eliminate effort they'll have to make after they realize they want to publish your article.

by Bill Stoller, Publisher Free Publicity, The Newsletter for PR-Hungry Businesses http://www.PublicityInsider.com/freepub.asp

You know that getting publicity is vital to health of your business. You probably also know that e-mail is way most publicity seekers get in touch with reporters to score that precious coverage. Here’s what you don’t know: The vast majority of e-mails sent to journalists never get read.

Bottom line: if your e-mails don’t get read, you have no shot at getting publicity you so desperately need.

Here's how to beat odds:

Avoiding Spam Trap

To a spam filter, your humble e-mail pitch may appear to contain an array of trigger words and suspicious phrases. A server that relayed your message may be on a blacklist - a "do not open" list of known spammers. Or perhaps filter’s having a tough day and has decided to start blocking things arbitrarily. You can’t prevent every instance of spam blocking, but you can take some steps to help lessen chances of your e-mail ending up in a black hole.

The most important step is learning how spam filters think, and creating e-mails that avoid usual pitfalls. Fortunately, you’ll find that -- once you can do this -- many spam triggers are easily avoided.

Rather than taking up space here with all how-to’s, allow me to simply direct you a terrific site on subject: http://www.wordbiz.com/avoidspamfilters.html

Getting Your E-Mail Opened & Read

After beating spam filter, next up is getting your e-mail opened and read. The key: subject line. No matter how on- the-money your pitch, a subpar subject line will kill any chance of getting reporter’s attention. You’ve got one shot at getting your e-mail opened, make most of it with a killer subject line.

Here’s how to do it: 1) Place word "News" or "Press Info" or "Story Idea" at beginning of your e-mail subject line, in brackets e.g.: [Story Idea]:

2) Try to incorporate reporter's first name also at beginning of subject line.