There are three corner stones make you rich via Internet marketing. Whether you're an affiliate, selling your own products/services, or a web master who seeks extra income through your web site, these three cornerstones must be obtained. What are they?
So getting rich in Internet marketing formula is simple. That is, publish a web site filled with good contents, increase traffic (especially increase targeted traffic) to your site and convert them to buy your products/services or click affiliate link. Your ultimate goal is getting high conversion rate, I guess :-). But you must realize that it is achieved by a good content and succeeding to increase targeted web site traffic. A good content helps to increase targeted traffic and together with targeted traffic high conversion rate will be guaranteed.
- good content
- targeted traffic
- high conversion rate
I'll focus on how to increase targeted web site traffic.
The sources of traffic
First, let me point out difference between traffic and targeted traffic. Suppose you have a web site about golf tips and one of your keywords is 'golf'. Hopefully many people will come to your site using search term 'golf'. But some of them will leave your web site forever and never come back because they were looking for information about Volkswagen golf. I know this is exaggeration, but point is that traffic from search engine is mixture of targeted traffic and bystanders.
Does that mean you can ignore search engine optimization?
No, not really! It just means that not all of them are your targeted traffic.
Directory listing is similar to this case. Although people drill down and find relevant category, traffic from directory still includes bystanders.
In terms of targeted traffic, what I would like to say is:
Suppose you have 100 hours to invest for increasing targeted web site traffic, spend about 30 hours for search engine optimization and directory listing. The other effort of 70 hours must go to increase targeted traffic.
The more effort should go to:
Somebody might be ready to be against me about this. But think about your ultimate goal, high conversion rate! Actually volume of traffic doesn't matter as long as conversion rate is concerned. What brings you high conversion rate,thus more sales, is targeted traffic. And they are coming from external relevant links and your free articles published in other web master's web page.
- Getting relevant inbound link, and
- Publishing your own free article on web.
Certainly, volume of traffic driven by inbound link and article is less than that driven by search engine or directory. But it is quality traffic (targeted traffic) that is more friendly to be converted. This why it's better to pay more attention to getting inbound link and writing articles.
Why getting inbound link is important to increase targeted traffic?
First, let's withdraw a myth: more links, better. Not true! Only relevant to your site theme will work for you.
The importance of getting inbound link is two fold.
- The visitors coming from a relevant link are more likely be happy with your site because they're people you're targeting. When targeted visitors came to your site, it's more likely to accept your product. This is beauty of targeted traffic.