You can harness this massive and powerful demand for free information. Use it to build your base of customers and prospects. Use your ability to provide free information to build image, customer confidence, brand recognition, and sales.

Get and use your own email course. This is an all-time favorite with Internet users. Courses can be nothing more than a few successive email messages that give readers information on a particular topic.

Most courses are seven messages long, although some are as short as three messages and many have ten or more. Use a multiple autoresponder to send your messages automatically. I find it is best to have a lesson arrive every day or every other day.

If your messages show up every other day, you keep your name and information in front of customers for a full two weeks. That gives prospects time they need to carefully consider your offer and decide to buy. You makes sales in many cases where customers would have forgotten your name, your site, and your offer.

If you don't have a newsletter, offer an email course to keep your information in front of people until it has time to make an impact.

Your email course makes an excellent free bonus for people who subscribe to your newsletter or request your sales information. When page comes up that says "thanks for subscribing," include a box where people can type their email address to get your free course.

Adding some type of interactivity to your site will increase your "return visit rate". Re-attracting your current visitors are easiest way to increase your traffic. That's right - get people who are visiting your site now to come back time and again.

It's been said that most web sales don't occur on first visit to your site. If this is true, getting people to come back to your site should increase your sales dramatically.

Here is a great place where you can find hundreds of tools for adding stickiness to your site:

http://www.cgi-resources.com

The only catch is that you'll have to "configure" any of these CGI scripts on your site. This can be quite tricky!

2. Robotize Your ROI.

I think we've all heard this before: "tracking your ads is critical".

Any marketing guru worth her weight in salt would agree. We've all seen math. We know all "why's". Why, then, don't we do it?

Well, it's simple: we're lazy! To top it off, tracking your ads is not easy. Taking time to create various campaigns, track their effectiveness, and calculate results is a real chore.