A few small changes in your sales copy can produce a big increase number of sales you get from your web pages and sales letters. Here are 12 simple things you can do to improve effectiveness of your sales copy -- and increase your sales.

1. Make sure every part of your message focuses on customer. Convert anything about you or your company into a customer benefit. For example, replace "14 years of experience" with "pleasing customers just like you for over 14 years".

2. Write your message way you would write to one person. Many people will read your sales copy. But each person will read it individually. Effective sales copy makes each reader feel like you are writing personally to him or her.

3. Communicate in simple and informal language. Replace words like "originate" with "start" and "receive" with "get". Use active words in present tense to grab your prospective customer's attention and hold their interest. People stop reading if they begin to feel bored.

4. Convert technical words and phrases into common words. Use words every prospective customer will clearly understand without stopping to think.

5. Replace general words and phrases with specific descriptions. For example, replace a phrase like "get fast results" with "our new clients average 9 percent more profit in first 60 days".

6. Divide long paragraphs into 2 or more short paragraphs. People read short paragraphs because they look easy to read. But they skim (or skip) long paragraphs because they look like a challenge.

We receive back from others kind of treatment and respect we think we deserve.

If a person somehow feels inferior or inadequate, they will act that way.

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If you are an online marketer, you have an important job to do this year.

You are not a "salesperson," you are a representative of your chosen company.

You definitely should feel very good about what you are doing and should believe your work is IMPORTANT, helpful, and needed.

Plus you are in business of helping other people make their dreams come true.

You Are Important! You do and should command respect.

Look and Feel Important Act Important Be important

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Many people have cycle of success a bit backwards... they think you must:

1. Do 2. Have 3. Be

i.e. You do work to have symbols to be successful person

WRONG, WRONG, AND TRIPLE WRONG

You must FIRST .....BE

Be kind of person you want to BE. Then you will automatically do things necessary to obtain what you want.

BE-ing means you already are a success; with or without "symbols" that society "thinks" must be there to "prove" your success...(what a bunch of pressure baloney that thinking is)