How To Go Long With Your Web Marketing

Written by Jim Daniels


If you've ever done any investing, you're probably familiar withrepparttar term "going long". In a nutshell, going long means investing for long-term profits. And it's probablyrepparttar 121841 safest, if not surest way to make money in a sometimes volatile arena,repparttar 121842 stock market.

Today I'd like to show you how to apply this powerful strategy to your Internet marketing campaign.

As I'm sure you are aware by now, there are a multitude of ways to invest in your Internet marketing. Many ofrepparttar 121843 strategies will yield immediate results, howeverrepparttar 121844 results will be short-lived.

An example of a short-term marketing strategy is buying advertising. While you DO need to purchase SOME advertising, if you rely solely on this strategy you'll see a disturbing trend develop at your site -- whenever you advertise less, your site traffic will come to a near stand-still.

Another example of a short-term Internet marketing strategy is bulk email. Here's why...

When you use bulk email, you blast your message to thousands of email addresses, filterrepparttar 121845 myriad of complaints, and hope for a few sales mixed in. There is absolutely no positive long-term effect on your business. Perhaps you make a few sales but you've made zero long-term investment in your business.

So how does one diversify their Internet marketing portfolio and GO LONG with their promotion strategies?

Perhaps you already knowrepparttar 121846 answer. Let's test your knowledge, shall we!

Ofrepparttar 121847 following low-cost Internet marketing strategies, which TWO would haverepparttar 121848 longest positive result on your website traffic?

1. bulletin board and newsgroup postings 2. search engine ranking 3. banner ad buys and exchanges 4. building your own opt-in email list 5. sharing your web content with others

If you guessed number one, you're.... Wrong!

If you regularly make INTELLIGENT and HELPFUL posts to targeted bulletin boards and newsgroups, you can generate some traffic. However most boards purge posts frequently and withrepparttar 121849 growing number of boards out there, users rarely take time to search archives for answers.

If you guessed number two, you're.... Wrong Again!

Top ten search engine rankings are great, but unless you have time to maintainrepparttar 121850 listings you'll find that they can be hard to maintain. While I definitely recommend giving search engine ranking some consideration, especially when setting up a website, this strategy should be considered more of a continuing effort than a long-term strategy.

If you guessed number three... you're... Wrong Again!

As I mentioned atrepparttar 121851 top of this piece, you DO need to purchase SOME advertising, and banner advertising and exchanges can be a part of that. But if you rely solely on paid ads, you'll see less site traffic whenever your advertising slows.

All in all, items one through three above are good ways to promote your website... IF you haverepparttar 121852 right components set up at your site. If not, you may be wasting your time and money.

How Would You Reply to That?

Written by Jim Daniels


Email newsletter publishers receive loads of questions, especially from newcomers torepparttar web. As publishers, our ever growing subscriber lists result in an endless stream of inquiries.

And we love it! After all, every question we receive is an opportunity. It is a chance to help out fellow Internet marketers and inrepparttar 121840 process, further develop our expertise and reputation as an expert.

But each inquiry is something much more than that. It is also an opportunity to sell a solution. These solutions can be inrepparttar 121841 form of instruction, a software solution or maybe even an opportunity.

And most of us ezine publishers have our replies down to a science. Of allrepparttar 121842 ezine publishers I've asked, every effective one processes each new inquiry in a similar fashion. We field so many messages each week that we have to have a reply system down pat, or we'd be buried in email!

Here's a quick flow chart most of us publishers use when replying to inquiries...

First, we reply quickly and personally, then...

1. Offer any free help we have available onrepparttar 121843 subject 2. Suggest one of our proprietary solutions 3. Suggest a solution we've plugged into our site 4. Send them to a 3rd party website if necessary

Now, it's important to realize that we've been through literally thousands of messages. This means we've developed some great solutions to almost every inquiry.

For instance, lets look a three popular questions every ezine publisher has faced at one time or another. Along with each question you'll seerepparttar 121844 actionrepparttar 121845 publisher took to secure a new, long term income stream...

Inquiry #1: What software did you use to build your website?

This is one you'll come across quite often. And it turned into a gold mine for one publisher I know. (She preferred to remain nameless.) She's one ofrepparttar 121846 best webmaster's I've seen and her site is amazingly sharp, fast-loading and professional. As inquiries began growing she would tell folks how she builtrepparttar 121847 site andrepparttar 121848 tools she used. But smart marketer that she is, she decided to use this as an opportunity to grow her income.

She emailedrepparttar 121849 companies who createdrepparttar 121850 software she used to build her site. She got them to look at her site by telling them it was done with their software, and they too loved it. Then she told them she was receiving a growing number of inquiries from other webmasters and would be interested in offering their design tools at her site. After a little finagling, she was able to offer their software at a discounted price.

Now, every email enquiry she receives aboutrepparttar 121851 design of her site gets met with a pre-formatted email reply. It takes her all of 10 seconds to reply by pastingrepparttar 121852 message in and personalizing it, and nearly every webmaster triesrepparttar 121853 free demo programs then goes on to orderrepparttar 121854 software at her special discount price.

Her next step was to set up small buttons at her site that say "Do you like this site? Click here for a free demo ofrepparttar 121855 software I used." Her autoresponders now dorepparttar 121856 rest ofrepparttar 121857 email work. Pretty slick way to generate income from simple email inquiries eh?

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