No matter what mood your visitors are in when they visit you online, most effective web copy will develop something inside them average web page would not. You become, in a sense, an exciter as a copywriter.

The best copywriters in world are able to bring out certain “planned” emotions in their audience that would not normally occur by just looking at a regular sales letter or sales page.

Your first step as a copywriter will be to figure out what emotional needs your product satisfies. This cannot be determined with logical calculations; rather, it is a discovery of feelings for you. If you were them, how would using your product make them feel? What feelings would have to be developed in you just before pressing ORDER button to complete sale?

The feeling your customers get when using your product cannot be left only to sales letter. This emotional attachment to your product must be so complete, they almost feel as if they’re feeling something new just by using it.

This is not something you can completely control after purchase is completed, but you can ensure you guide them to purchase with a certain handful of emotions in tow. These emotions you bring out in them must be so strong, they last a short while after sale, as well. Customers often get buyer’s remorse shortly after a sale, but you can overcome this by making sure they’ll walk away possessing a feeling of doing right thing. If not, chargebacks for you will be monstrous.

So, you're saying to yourself right about now, "How is this magical feat performed?" A variety of online payment services have sprung up to make virtual payment a reality (no pun intended).

If you need to pay someone or someone needs to pay you all you need to know is their e-mail address and which service they are using. If someone sends you money through a service you're not currently a member of, no problem. You simply register (which is most always free) and collect your hard earned cash.

Payments are made either by tapping into your offline bank account or using your credit card. Of course, once enough people start using this option, your electronic service account balance will enable you to pay your debts without tapping into your credit card or bank account. Converting your virtual money to real thing is as simple as requesting a check for an amount not exceeding what's in your account, and a "real" check will show up at your "real" house in less than a week.

Let's take a look at some of more popular services and how they work.

PAYPAL: https://secure.paypal.x.com/refer/pal=merle%40mcpromotions.com

PayPal, a part of online bank X.com, has got to be largest online payment service today. They claim over 3 million customers to date. Free to register, but business accounts are charged 1.9% to receive funds.

Payments can be made using Mastercard, Visa or your offline bank account. They also pay a 5.00 referral bonus for every friend you get to sign up with them. At this time PayPal does not take International payments but does have plans to expand into that arena shortly.

eCOUNT: http://www.ecount.com