This is a simple but effective guide on how to write a business plan. The following outline of a typical business plan will give you an insight into what is generally required. You can vary it to suit your specific business profile. Breaking down
plan into several components helps make drafting it a more manageable task. A business plan can be broken down into four parts:
Introduction
Marketing
Financial Management
Operations
Outlined below are four basic segments that go to form a typical business plan:
Introduction:
Give a detailed description of business and its goals.
Discuss ownership of business and legal structure.
List skills and experience you bring to business.
Discuss advantages you and your business have over your competitors.
Marketing:
Discuss products or services offered.
Identify customer demand for your product or service.
Identify your market, its size and locations.
Explain how your product or service will be advertised and marketed.
Explain pricing strategy.
