How To Get a LONG Sales Letter That Pulls People In And Makes Them BUY!

Written by Keller Flynn

You can't make a sale unless your customer is emotionally and logically involved. They have to THINK your product or service is a good buy and they have to WANT to buy it.

A good LONG sales letter isrepparttar classic way to capture your customer's mind AND heart.

I'm talking about a web site page that has at least 900 words (about 3 pages worth of copy on a word processor.) Long letters also work well for sending throughrepparttar 127308 mail or including in sales packages. They can be three pages, six, even twelve pages of copy.

Here's why long copy works. Only a very few of us buy things on a whim. More than 70 percent of people like to get more details and think about it before buying. The problem is most folks never get around to buying if they walk off to think about it. There are just too many other tasks competing for their attention. This is especially true for web sites whererepparttar 127309 customer has one zillion other sites they can buy from.

Long copy getsrepparttar 127310 interested customer even more interested. While they sit reading your engaging copy for one, three, even five minutes, they become logically and emotionally involved in your copy. While they are reading, they are getting more information and thinking aboutrepparttar 127311 purchase. This is EXACTLY whatrepparttar 127312 majority of your customers need to make a purchase.

But how to you get a long sales letter? It's not as hard as it looks if you know how.

Start with a headline. Good headlines focus on one key goodierepparttar 127313 customer gets when they buy for you. SAVE TIME...EARN CASH...LESS HASSLE...SPEND LESS--are all good benefits to start your headline with.

Follow your main headline with a second, smaller headline. This one can be a bit longer and give a few more key details about your offer. Your first and second headlines might look like this:


Nothing is more embarrassing than having a squeaky monkey. Monty's patented grease makes your monkey run smoother for years.

Ah, now think what you can do with a REAL product or service. Next, give a quick rundown of your features andrepparttar 127314 benefits they provide. A bulleted list is often best for this. Then give people a link or directions on how to buy. A good 17 percent don't care about getting more information. They just want to buy NOW. Don't make them hunt for your order info atrepparttar 127315 end of your copy.

Selling Is Not A Dirty Word

Written by Judy Cullins

Selling--a word that strikes terror in writers and professionals. We love to write. We love to coach. We love to speak. We hate to SELL. Maybe that's because we haverepparttar used car salesman orrepparttar 127307 vacuum sales person in mind. They annoyed us because they didn't listen, they pushed, and we felt attacked. We defended our position, and that's what we think others do when we share our talents.

When you think of selling, think of sharingrepparttar 127308 love that went into your book,repparttar 127309 unique, important message it delivers. Like me, think, "Now that I've planted this garden, I want to reap its harvest. If I don't sharerepparttar 127310 word with others, my garden will die from lack of attention."

If you are like me, you will want to put both your attention and intention on your book or service. Yes, use powerful words to describe your products. Yes, offer your books to others. Follow my lead and let them know about it through an ezine, pr, writing and submtting free articles, sending email follow ups, giving freebies to attract folks to your site, or learning how to sell books without a Web Site.

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