How To Get Your Web Site Banned – or Search Engine Promotion, How Not to do it!

Written by Justine Curtis,

Internet Marketing is an ever-evolving field and in order to stay on top ofrepparttar constant changes you need to stay vigilant and be prepared to learn new ideas and concepts on a daily basis.

The changes that have arisen withinrepparttar 147530 search engines since I began working in Internet marketing in 1997 have been far-reaching and indicative ofrepparttar 147531 continually changing environment thatrepparttar 147532 Internet represents. It therefore stands to reason thatrepparttar 147533 techniques required to achieve top organic search engine placements constantly change as well.

Our full guide onrepparttar 147534 legitimate way to optimise your web site for both “organic” search engine listings and your users can be found within our book “Start atrepparttar 147535 Beginning” which can be downloaded here:

Search engines constantly strive to advance their technology and algorithms in order to providerepparttar 147536 most relevant search results for their users. Achieving effective results requirerepparttar 147537 identification, and ultimatelyrepparttar 147538 complete eradication of, manipulative search engine optimisation tactics. As Internet marketers, it is up to us to achieve high listings for our customers and this requires that our search engine marketing tactics change and grow withrepparttar 147539 new technology.

Unfortunately there are many search engine optimisation strategies still being used by ill informed or unscrupulous Internet marketers and webmasters that became obsolete a long time ago. In many cases, these strategies are not only ineffective but are now considered spam and can have dire consequences for your rankings and even result in your web site being banned permanently from some engines.

The following is a list of what are now considered withinrepparttar 147540 professional Internet marketing world to berepparttar 147541 Top 10 worst search engine optimisation tactics:

1: Doorway Pages (or Gateway Pages, Information Pages, Ghost pages, etc.) These are generally multiple web pages that are devoid of useful content but heavily optimised for search engine rankings with each page being created for a particular key phrase. The idea of this concept was to foolrepparttar 147542 search engines into thinking that these pages were highly relevant and provide top rankings for them under their targeted phrase. When a surfer came across onrepparttar 147543 page they were often shown a "Click Here to Visit Our Web Site" link thatrepparttar 147544 surfer had to click on to actually arrive atrepparttar 147545 legitimate website. Isn’t that what they were trying to do whenrepparttar 147546 ended up at this page?

Once amongrepparttar 147547 most popular methods of attaining multiple search engine placements, doorway pages were widely used until 2000 by many Internet marketers and web masters. Since then, Doorway pages have becomerepparttar 147548 most obvious form of Spam that a search engine can find andrepparttar 147549 repercussions are dire if such a tactic is employed. Unfortunately, many web masters and marketers still employ this tactic and then wonder why they suddenly drop fromrepparttar 147550 search engines results after being banned for using this technique.

2: Invisible Text Invisible text is used in a variety of ways in an effort to increaserepparttar 147551 frequency of keywords inrepparttar 147552 body text of a web page. Some methods are: making textrepparttar 147553 same colour asrepparttar 147554 background ofrepparttar 147555 web page, hiding text behind layers, placing text atrepparttar 147556 very bottom of over-sized pages, etc.

This tactic is particularly perilously as it is obvious to search engine spiders. In 1999, search engines began implementing automated methods of detection and penalization.

For legitimate ways to use text to greater effect within your web site download a copy of our book “Start atrepparttar 147557 Beginning” here:

3: Content Misrepresentation Misleading search engines into believing your web page is about topic ‘A' when it is in fact about ‘B'. This tactic was used primarily forrepparttar 147558 promotion of adult, gambling, and other extremely competitive search markets.

Unfortunately this tactic is still in use by unscrupulous web masters and marketers. The fact is that this tactic isrepparttar 147559 simplest for a search engine to identify andrepparttar 147560 result will be swift and complete; banishment fromrepparttar 147561 search engine index indefinitely. The worst offence againstrepparttar 147562 search engines is to try to fool them.

4: Redirects Redirects have some innocent uses (practical, legal, etc.) but they are also used to mislead search engines by making them believe thatrepparttar 147563 page they have indexed is highly relevant to a particular search phrase. When a surfer visitsrepparttar 147564 page, however, they don’t seerepparttar 147565 original page and are redirected to an entirely different one.

In most cases search engines have advanced enough to see this technique being used and act accordingly. In fact they usually ignore any page with a redirect (assuming correctly thatrepparttar 147566 content is useless) while spideringrepparttar 147567 redirect destination instead, i.e.;repparttar 147568 page thatrepparttar 147569 surfer sees. Redirects, unless blatantly Spam-related do not directly result in intentional ranking penalties; however, they have no positive effect either.

5: Heading Tag Duplication Heading Tags were created to highlight page headings in order of importance. Thusrepparttar 147570 Heading Tags that are available: H1, H2, H3, etc. This duplication technique involves implementing more than one H1 tag into a web page in order to enhance a particular keyword or phrase.

This tactic is still very prevalent and likely still works on some search engines; however, none ofrepparttar 147571 major search engines will respond well to this technique as it has been identified as a common manipulation.

6: Alt Tag Stuffing Alt Tag stuffing isrepparttar 147572 act of adding unnecessary or repetitive keywords intorepparttar 147573 Alt Tag (words that appear when you hover over an image with you mouse pointer).

Content, Content, Content

Written by Justine Curtis, Enable UK

A lot has been written and said in Internet marketing circles recently aboutrepparttar importance of “good quality content” to both web site visitors and natural (crawler based) search engines. Many factors go into making uprepparttar 147529 content of your web sites pages but how do you define what is “good” from what is not? In this article we will establish what good content is and how to write content that will appeal to both your web site visitors andrepparttar 147530 search engines.

Read any Internet marketing article, forum or tutorial these days and you will find thatrepparttar 147531 one thing allrepparttar 147532 experts agree on is that you need to have lots of good quality content on your web site. It sounds like good advice doesn't it? But what precisely does it mean?

Simply put, content is allrepparttar 147533 text copy and graphics on your web site. Good content can be defined as information that your visitors will find helpful and that is relevant to their needs. Good content will also enable search engines to crawl and index your web site underrepparttar 147534 key phrases that your customers are searching on. After all, there’s no point in having a brilliantly written sales message within your web site content if your potential customers never find it!

Good content will mean different things to different businesses and exactly what constitutes "good content" depends largely onrepparttar 147535 goal of your web site andrepparttar 147536 products or services you offer.

Web site content can be loosely divided intorepparttar 147537 following page types: Core Web Site Pages These arerepparttar 147538 mainstay pages of your web site. These arerepparttar 147539 pages that explain who you are and detailrepparttar 147540 products, services and information that is available through your web site. The best place to start with "good content" is making sure these pages are as complete as possible and answer all of a user's potential questions. Typical pages that visitors expect to find on every web site are: ·About Us ·Products and/or Services ·Contact Us If you aren't experienced in writing sales copy, it is worth considering hiring a professional copywriter to write (or rewrite!)repparttar 147541 text for your web site pages. A well-written page tailorsrepparttar 147542 style and voice of your message to appeal to your particular customer type. It can makerepparttar 147543 difference between just getting web site visitors and getting visitors that convert into paying customers.

For more information on writing content for your web site download our guide “Writing Text That Sells”. To read an excerpt click here:

Make your web site’s core pages your first priority before looking at adding other content. Ensure that they are clean, concise and easy-to-read, complete and informative. Ask yourselfrepparttar 147544 questions that your customers may ask, do these pages answer these questions, or at least clearly lead to additional complementary pages that containrepparttar 147545 answers to these questions?

Complementary Pages Complementary pages arerepparttar 147546 pages that enhance and expand on your core site pages. These arerepparttar 147547 “additional information” pages that are your opportunity to really set yourself apart from your competitors and help you make a sale.

For product sites, you could include independent product reviews, printer-friendly product specification pages, product comparison tables, customer feedback and recommendations and help pages that go exceed customer expectations.

For service sites, these pages might detail your expertise, experience and qualifications, your proven track record, existing customer testimonials, common myths and misconceptions aboutrepparttar 147548 services you offer, or do-it-yourself tips for situations where a professional is not needed.

Complementary pages can also offer additional information about industry recognition, associated bodies you belong to and awards you may have won. They can include mission statements or even statements of your commitment to customer service, lowest price guarantees, etc. These pages aren't critical torepparttar 147549 operation of your web site, but their content can help differentiate your site from others inrepparttar 147550 field and establish credibility with your visitors. The object is to give them reasons to choose to do business with you rather than your competitors.

Writing Content for Search Engines It is well known that if you optimise your web sites content well,repparttar 147551 lion's share of your visitors will come viarepparttar 147552 search engines. We also know that key phrases and links to your site arerepparttar 147553 two things that affect your ranking inrepparttar 147554 search engines. Your key phrases tellrepparttar 147555 search engines what you do, andrepparttar 147556 inbound links tell them how important you are. This combination is what determines your relevance. And relevance is whatrepparttar 147557 search engines are after.

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