Getting listed in Search Engines these days is crucial if you want to attract consistent traffic to your web site. Yet it is not easy these days. A listing in Pay Per Click Search Engines is beyond expense of what most small business marketers can handle. Getting listed in others takes many weeks of tweaking your site and even after all that is done, there is still no guarantee.
What's answer? The answer is to create a Theme-Based Site which will contain tightly focused keywords centering on theme of site.
Why are Theme-Based Sites so important? Search Engines have become wise to millions of doorway pages being created. Online marketers try to trick search engines in order to get a high ranking. This has now changed.
As of last year, search engines are looking at whole site as one page. Each page must relate tightly to whole theme. This will alllow person searching to pull up only those sites focused on subject he is searching for.
How Does This Work? 1.The Theme-Based Site focuses on one product or service. You then build all your pages centered around this theme, being careful to create and weave researched keywords throughout your title, meta tags, headings and content.
Here's how search engine indexes your site: Indexing of site title Indexing of meta tags Indexing of major headings Indexing of text content of pages Finally search engine looks at links on your site.