How To Get Your Site Listed in the Search Engines

Written by Herman Drost


Getting listed inrepparttar Search Engines these days is crucial if you want to attract consistent traffic to your web site. Yet it is not easy these days. A listing inrepparttar 128416 Pay Per Click Search Engines is beyondrepparttar 128417 expense of what most small business marketers can handle. Getting listed inrepparttar 128418 others takes many weeks of tweaking your site and even after all that is done, there is still no guarantee.

What'srepparttar 128419 answer? The answer is to create a Theme-Based Site which will contain tightly focused keywords centering onrepparttar 128420 theme ofrepparttar 128421 site.

Why are Theme-Based Sites so important? Search Engines have become wise torepparttar 128422 millions of doorway pages being created. Online marketers try to trickrepparttar 128423 search engines in order to get a high ranking. This has now changed.

As of last year, search engines are looking atrepparttar 128424 whole site as one page. Each page must relate tightly torepparttar 128425 whole theme. This will alllowrepparttar 128426 person searching to pull up only those sites focused on repparttar 128427 subject he is searching for.

How Does This Work? 1.The Theme-Based Site focuses on one product or service. You then build all your pages centered around this theme, being careful to create and weave researched keywords throughout your title, meta tags, headings and content.

Here's howrepparttar 128428 search engine indexes your site: Indexing of site title Indexing of meta tags Indexing of major headings Indexing of text content of pages Finallyrepparttar 128429 search engine looks atrepparttar 128430 links on your site.

WE ARE PAYING TOO MUCH TO OVERTURE!!

Written by Karen Fegarty


I recently ran a report using GoodKeywords and was shocked at what I found. It only takes one cent to out bid your competitor, yet many of us are bidding much over to get that higher position.

Here is what I found for just 4 ofrepparttar keywords that I bid on:

Keyword - Domain Hosting Top bid - $6.02 Bid # 40 - $0.33 Had everyone bid just one cent to outbid their competitor repparttar 128415 top bid would have been $0.74. Savings to top bidder - $5.28 per click Clicks on this keyword per month - 21030 Overpayment to Overture - $111,038.40 per month **One company actually paid $2.52 more to reach position 3 instead of position 4. One cent would have worked!**

Keyword - Bulk Email Marketing Top bid - $2.34 Bid # 40 - $0.05 Had everyone bid just one cent to outbid their competitorrepparttar 128416 top bid would have been $0.46. Savings to top bidder - $1.88 per click Clicks on this keyword per month - 14993 Overpayment to Overture - $28,186.84 per month

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